BrickHouse Photo School

Tips, Tricks and Reviews for Photo Hobbyists

Archive for March 10th, 2009

Calumet and Hasselblad Team up on Sales of Integrated High-end Digital Cameras and Backs

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Calumet Photographic, with its 29 retail locations across the US and Europe, Internet and direct sales specialists, has become the world-wide leading supplier of digital backs and medium format digital cameras.
Customers have grown to appreciate and respect many of Calumet’s unique advantages, such as skilled and experienced sales associates, a wide range of demo and rental equipment, installation services, and extensive after-sales support.

However, the market has changed significantly in the past two years. Camera platforms and systems have evolved and vigorous price reductions have increased affordability. From Calumet’s perspective, Hasselblad has actively influenced consumers with its decisions and has clearly become the market and technology leader.

For Calumet in the USA, this means an increased focus on distributing Hasselblad high-end products. To this end, all Calumet stores have increased stock levels substantially with demo and rental equipment. Currently, all retail locations offer Hasselblad H3DII cameras with 31-, 39- and 50-megapixel backs in their rental departments.

Jack Showalter, President of Hasselblad USA, and Calumet CEO David Drew are in full agreement that excellent service and high-quality products are essential to generating success. Networking retail stores, rental equipment, demo facilities, and installation services is absolutely key in today’s market.

Written by jeremyparce

March 10, 2009 at 3:30 pm

Hasselblad H3DII-50 Wins ‘Hot One’ Award

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

The 10th annual Hot One Awards, which drew more than 325 product entries from 180 companies, has announced that the Hasselblad H3DII-50 earned the coveted 2009 Professional Photographer “Hot One Award” for Medium-Format Digital Camera System in the magazine’s largest-ever competition.

Hot One Award 2009
Since 2000, the Hot One Awards have provided Professional Photographer magazine’s readership with a selection of the newest, most innovative products. The panel of 18 judges – independent, professional photographers selected for their expertise and knowledge – know what to look for in the products they want. Judges made their selections based on overall quality, innovation, design, performance, and value for the price. According to Professional Photographer, the Hasselblad H3DII-50 is one of the 60 photographic products that represent photography’s best new products for professional application.

According to Professional Photgrapher magazine, the Hasselblad H3DII-50, armed with a Kodak 50-megapixel 36x48mm sensor, edged out strong competition from Leaf, Mamiya, and Phase One to win the Medium-format Digital Camera System category.

The H3DII-50 combines the features of an integrated DSLR with a large-sensor format, more than twice the size of typical 35mm-style DSLR sensors. This fourth-generation H-system camera sports improved functionality, better sensor cooling, a more intuitive user interface, and a bright, 3-inch display. Photographers can choose an eye-level or waist-level viewfinder, and combine automated and tilt-shift functions for excellent versatility.

The H3DII-50 is compatible with a range of HC and HCD lenses. MSRP: $27,995 US. For more information on the award-winning H3DII-50, visit

Written by jeremyparce

March 10, 2009 at 11:30 am

Look For Different Views

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Too often, beginning photographers lock their bodies into one position and don’t move. They stand, they shoot their subjects standing and they never look for anything out of the ordinary.

That’s too bad. Some nice images can be made by shooting from different angles. Get above your subject and photograph down; get below you subject and photograph up. Move around and try different distances and various points-of-view. You’ll never know what you’ll get until you try.

Don't be afraid to 'break the rules.' Interesting images can be made by trying different angles and different points-of-view. (Photo Credit: Jeremy W. Schneider)

Don't be afraid to 'break the rules.' Interesting images can be made by trying different angles and different points-of-view. (Photo Credit: Jeremy W. Schneider)

Some Tips:

  • When photographing children at play, look for the small actions. Zoom in and focus on what they do with their hands or focus solely on their expressions.
  • Shoot tight: Don’t be afraid to zoom in and get tight on the subject.
  • Look at the eyes: Some people are just really expressive with their eyes. Zoom in and get close.
  • Legs and feet: Good action shots can be made from zooming in on the feet and legs, especially in sporting events. Play around with different shutter speeds to show more action through motion blur.
  • Break the rules: Don’t be afraid to break any rule you’ve heard about photography. Breaking the rules can lead to great images.
  • Play with ISO settings: Different ISO settings will give you different looks. The higher the ISO – 800 and above – the more grain. Try it and see if your images look different.

Remember, you can’t learn unless you make tons of mistakes. Trust me, I should have learned a lot by the number of mistakes I’ve made. It’s been said that Thomas Edison was once asked how he felt about failing so many times inventing the light bulb. Allegedly, his reply was, “I have not failed. I’ve just found 10,000 ways that won’t work.”

Whether he said it or not, it’s a good quote to work by. You can’t fail at photography, but you sure can find many ways some techniques don’t work. That’s OK. The good thing about digital photography is you don’t “waste” film. If you don’t like it, delete it and keep trying.

Good luck and keep shooting!

Written by jeremyparce

March 10, 2009 at 10:00 am

Photo Critique 9: ‘Carlos,’ by Adriana O.

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I love critiquing photos. It’s the best way to learn and get new ideas for photo shoots. Today, we’re going to critique an image made by Adri, my friend in Venezuela.

'Carlos,' by Adriana O.

'Carlos,' by Adriana O.

General Overview:
Adri, I enjoy your portrait work. You have a great ability to make your subjects interesting and stand out. You take a simple theme and work with it to make it visually pleasing. I also like your use of colors. These colors really “pop” and help make the image even better. You present the subject in an interesting way that commands the viewer’s attention while not overpowering the viewer. You also use the subject to help with the framing. This adds another level of interest.

Good job.

There are just a few improvements I will suggest. First, I think it would look better if you framed the subject’s head a little better. The frame made with the hands and his head are a little off from one another and I think it would have looked better either perfectly centered or way off-center so it doesn’t look accidental.

Secondly, I would suggest having the subject remove his bracelet. I think it’s a little competitive with the background color and a little distracting.

Finally, the blue color popping through in the upper left-hand corner is distracting. I would either remove it in post production or would have stretched the background a little further to remove it while shooting.

I would also recommend working with the subject to determine a facial expression. Obviously you wanted to communicate a relaxed feeling but I think the facial expression is a little more tense than what the image calls for.

Adri, you have an impressive portfolio already. Keep up the good work and you’ll have many attention-worthy images.

Thanks for the submission, good luck and keep shooting!

If you would like to submit a photo for critique, e-mail us at

Written by jeremyparce

March 10, 2009 at 9:30 am