BrickHouse Photo School

Tips, Tricks and Reviews for Photo Hobbyists

Reasonable Expectations Will Save You Grief

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My friend’s little brother plays varsity soccer and I was asked to take some pictures of a game. Although I’m not a sports photographer, I do have some equipment geared for sports photography and some experience shooting sports so I loaded up my gear and headed out to the field. What I saw amazed me. No, I wasn’t amazed by the action on the field but at the action on the sidelines.

A few moms and dads were lined up and armed with point-and-shoot cameras. They would take a shot, look at the LCD, scratch their heads then try again and repeat the same look of confusion and frustration.
A little into the game one mom/photographer came up and asked point-blank: What’s wrong with my camera?

“Nothing’s wrong with your camera,” I told her. Then before she thought I meant something was wrong with her I explained – the digital compact camera she was using wasn’t the right tool for the job.
If camera manufacturers do one thing that really irks me it’s this: They set the general public up for disappointment.

Too often, camera companies set expectations too high among consumers as to what digital cameras can do. These ads are fairly similar regardless of the manufacturer. Most of the time, it’s mom or dad standing on the playing field sidelines with point-and-shoot camera at the ready to catch a photo of little Jane or Johnny making the winning touchdown or goal.

So soccer moms and dads go to the nearest big-box electronics retailer, buy a moderately-priced compact camera and head off to take photos of the kids with visions of Sports Illustrated-quality photos dancing in their heads.

Then the disappointment comes. Most of the photos are motion blurred or out of focus. Heads are chopped off. Instead of a picture of the game-winning goal, there’s a picture of someone’s blurry foot and a disembodied hand sticking out of the corner of the frame.

Sound familiar?

That’s because camera manufacturers typically use images in advertising campaigns taken by professional photographers with pro-level equipment. If you look real hard at some ads, there will even be a disclaimer that says the “sample” images included on the product pages are “representative” or “enhanced.” This is what you should be thinking: These images were taken by a professional with professional gear and don’t expect the same outcomes.

Don’t get me wrong. For the average consumer, a $175 compact will cover most photographic needs. But be realistic. It won’t do what professional gear, lighting and experience will do.
Camera companies owe it to consumers to display images that are truly representative of what the camera can do. Consumers won’t feel disappointed or jilted if camera companies set realistic expectations.
Unfortunately, consumers who become discouraged by their camera’s performance stop trying. The camera collects dust and becomes an expensive paperweight. Don’t fall into that trap. Keep shooting and keep making images. Just realize the limits of the equipment.

Good luck and keep shooting!

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Written by jeremyparce

March 11, 2009 at 11:00 am

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