BrickHouse Photo School

Tips, Tricks and Reviews for Photo Hobbyists

Archive for April 17th, 2009

Advisory From Sigma Lenses

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

The Sigma Corporation will no longer include EX warranty cards with its lenses, according to a media release of the company’s Website.
The media release states the same 4 year warranty STILL applies to these lenses. Consumers are advised to keep the proof of purchase for all warranty repairs. For additional questions, contact Sigma.

The company’s mailing address is: Sigma Corporation of America, 15 Fleetwood Court, Ronkonkoma, NY 11779. To request assistance by telephone, call 631.585.1144 or customer service at 800.896.6858. The customer service department is open from 9 a.m.-5 p.m. EST, Monday-Friday.

Books for Your Library: ‘The Transparent City’

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Photo books are a great addition to any library. As photographers, we are constantly searching for new ideas and are always interested in seeing concepts-done-well. Here’s a suggestion to add to your library …

Big Brother may not be watching but Michael Wolf might be. Wolf’s work, “The Transparent City” is a fascinating yet oddly spooky project … he was, in effect, a voyeur.
Wolf, a German-born photographer whose work has been largely focused in China, was commissioned by the Museum of Contemporary Photography in Chicago to photograph the increasing urban footprint of the Chicago metro area. To do so, he focused on the Chicago Loop towers and, in particular, the people in the buildings.

Think of the window as a view onto a stage and you’ll get the idea behind Wolf’s work. Armed with telephoto lenses and high vantage points, Wolf photographed his subjects at work in the buildings.

An interesting work, this book is worth your time and investment.

Nikon Posts New Podcast Featuring Nikon’s Latest Announcements

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Nikon podcast host Mark Ellwood sits down with Nikon’s Steve Heiner to discuss the recent announcements by Nikon.

To view the podcast, click here.

Written by jeremyparce

April 17, 2009 at 8:44 am

Photo Critique 12: ‘Cousin,’ by Daniel M.

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I love critiquing photos. It’s the best way to learn and get new ideas for photo shoots. Today, we’re going to critique an image made by Daniel, my former student in Miami, Florida.

"Cousin," by Daniel M. of Miami, Florida

"Cousin," by Daniel M. of Miami, Florida

General Overview:
Danny, this is an overall nice image that has a postcard/advertising feel to it. You do a great job incorporating the subject and the background while at the same time keeping the subject apart from the background. I know it sounds strange that a subject can be both a PART of the background while SEPARATE from it, but it’s a technique used when you don’t want to lose the subject in the background but want the background to shine through as well.

This is a nice image. Good job.

Here are a few improvements I think will make the image better: First, the people in the ocean need to be removed. Even though you’re using a shallow depth-of-field, I think they come out just a little too much and distract from the image.

The image with minor corrections. The person in the ocean is removed and the subject is more burned in. (Photo Credit: Daniel M. with edit by Jeremy W. Schneider)

The image with minor corrections. The person in the ocean is removed and the subject is more burned in. (Photo Credit: Daniel M. with edit by Jeremy W. Schneider)

Secondly, I think you need to burn in her face and body a little more. It’s just a little too underexposed.

Finally, I think you should remove a little bit of the stray hair. Some stray hairs makes the photo look whimsical. Too much and it’s distracting.

Danny, keep up the good work.

Thanks for the submission, good luck and keep shooting!

If you would like to submit a photo for critique, e-mail us at

Written by jeremyparce

April 17, 2009 at 7:35 am

Great Ads Use Great Photography

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I love advertising/commercial photography. It’s one of the most creative forms of photography there is and in today’s marketplace, advertising photographers have to be in fifth-gear all the time.

While you may not be an ad shooter and may not even aspire to be, you can get some great ideas looking at the work. Here’s a look at some of my favorites.

Product: Tylenol
Advertising Agency: Vale Euro RSCG, México DF, México
Photographer: Juan Salvarredy
Published: December 2008
Tagline: There are some questions that are such a headache.

Product: Dramamine
Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
Tagline: Go around the world without the world moving you around.


Product: Sony Alpha900 DSLR
Advertising Agency: Sparkfury Creative Consultants, Singapore
Photographer: TEO Studio
Published: August 2008
Tagline: Capture the truth with a 24.6 megapixel Alpha900