BrickHouse Photo School

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Posts Tagged ‘Camera bodies

Nikon’s D5000 Digital SLR Camera Expands Possibilities for Photo and HD Video Creativity with D-Movie Mode, Vari-Angle LCD Monitor and 19 Automatic Scene Modes

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Nikon Inc. today introduced the new D5000, a digital SLR camera with a host of features and capabilities that deliver superior performance and image quality along with amazing versatility for photo enthusiasts and those new to digital SLR photography. Leveraging Nikon’s expertise and innovative technologies found in its pro-level D-SLRs, the 12.3-megapixel D5000 enables users to capture exceptionally stunning images and High Definition video with remarkable ease.

d5000_ambience_1Whether consumers are progressing from a point-and-shoot digital camera or looking to upgrade their current digital SLR and elevate their photographic expression, the D5000 serves as an ideal solution. First time D-SLR photographers will appreciate logical and easy-to-use controls, while creative enthusiasts will appreciate the D5000’s robust combination of features, technologies and performance. The D5000 boasts a versatile 2.7-inch Vari-angle LCD monitor that encourages shooting with a fresh perspective, Nikon’s revolutionary D-Movie Mode and expanded automatic Scene Modes, delivering superior Nikon innovation in a compact, user-friendly design.

“The Nikon D5000 represents a cornerstone in Nikon’s D-SLR line, marrying simplicity and instructive features with superior technology and HD video, allowing the user’s ability and creativity to grow—with the camera,” said Edward Fasano, General Manager for marketing, SLR System Products at Nikon Inc. “While its easy-to-use design will attract first-time D-SLR photographers, the D5000’s rich feature set and high performance will also appeal immediately to more experienced enthusiasts. The D5000 is sure to inspire creativity and originality.”

Broadened Creativity and Adaptability
Photographers can easily compose stunning images on the Vari-angle LCD monitor that they can view in a normal position fitting securely within the camera back, or swung out to be rotated or tilted. The monitor can also be stowed with the LCD panel tucked against the camera back to protect the screen when not in use. This tremendous freedom of movement, along with four Live View autofocus shooting modes, affords users the opportunity to shoot from a multitude of imaginative angles. Easy one-button Live View activation now features Subject Tracking autofocus (AF), which automatically locks onto a moving subject. Even if the subject leaves the frame and returns, Subject Tracking AF maintains focus, making the D5000 ideal for capturing fast moving children and pets. In addition to Subject Tracking AF in Live View, the D5000 features Face Priority AF, which automatically detects up to five faces in a scene and focuses on the closest subject; Wide Area AF, which offers a large AF area for optimal hand-held shooting; and Normal Area AF, which provides pinpoint accuracy when shooting with a tripod.

The D5000’s D-Movie Mode allows users the exciting ability to record HD movie clips (1280 x 720) at a cinematic 24 frames per second with sound. Photographers will appreciate the quality produced whether creating vacation clips or intertwining still photographs and movies in a post-production creative montage. Additionally, the D5000 is compatible with a comprehensive assortment of AF-S NIKKOR interchangeable lenses to provide users with the ability to capture perspectives not possible with typical consumer video recording devices. When using any NIKKOR VR lens, D-Movie clips benefit from Nikon VR image stabilization, which automatically activates during recording to deliver added sharpness and image stability. VR image stabilization also extends the D5000’s performance in low-light situations. D-Movie clips are recorded onto an inserted SD or SDHC memory card and saved as Motion JPEG AVI files for easy editing with widely available video editing software.

d5000_ambience_4

Further bridging the gap between point-and-shoot cameras and more advanced D-SLRs are the D5000’s 19 automatic Scene Modes, which free users to capture beautiful images without having to manually adjust camera settings. With the broad range of automatic Scene Modes, including Sports, Portrait, Candlelight, Silhouette, Autumn Colors and more, D5000 is the perfect camera for anyone looking to make inspiring images in challenging photographic conditions.

The D5000 also incorporates a comprehensive set of in-camera editing features to make the most of captured images without the need of a computer. The D5000 also introduces several new Retouch features, including a Soft Filter effect, which applies a smooth appearance to faces or the entire image; Perspective Control, which helps correct distortions in perspective often encountered in photographs of architecture; and Color Outline, which creates monochrome outlines of objects in images by eliminating color and tonal gradations. The D5000 saves each of these edited images as a separate JPEG file, ensuring the original image is left unmodified. With Nikon’s exclusive Picture Control Settings, photographers can quickly select various image appearance profiles that include Standard, Neutral, Vivid, Monochrome, Portrait and Landscape settings. In addition, Picture Control provides the ability to create and store up to nine user-defined custom profiles to reflect each user’s personal preferences for hue, color saturation and image sharpening.

Extensive playback options allow users to review their photos in groups of four, nine, or 72 thumbnail images. Alternatively, users can select the Calendar View to easily group and select images by date. These playback features can be viewed either on the Vari-angle LCD or an HDTV with HDMI connectivity available via a dedicated HDMI port on the camera.

Proven Image Excellence
Consumers will immediately appreciate the benefits of the D5000’s 12.3-megapixel CMOS sensor coupled with Nikon’s exclusive EXPEED image processing system, which delivers highly detailed images with vibrant color reproduction and low noise across a broad ISO range. The D5000’s normal ISO range extends from ISO 200 to 3200, allowing for superior shooting in low-light conditions. Additionally, the D5000’s ISO range can be expanded to a Lo 1 setting of ISO 100 or a Hi 1 setting of ISO 6400, furthering the opportunities for previously impossible shots.

Nikon’s exclusive 3D Color Matrix Metering II, in conjunction with the EXPEED image processing system, contributes to the D5000’s ability to capture breathtaking images by instantly evaluating the exposure elements of each scene and comparing it to an onboard database of information from more than 30,000 images. These split-second calculations allow the D5000 to ensure the right exposure—even when conditions are extreme. To push creative boundaries even further, the D5000 allows picture-takers to also use Center-Weighted and Spot Metering for added personal control.

Smooth, Swift and Quiet Operation
The D5000’s 11-point auto focus system utilizes Nikon’s exclusive Scene Recognition System with Face Detection to help create the best possible images in a variety of shooting environments. Nikon’s 11-point AF offers best-in-class speed and accuracy, helping to ensure sharp focus, shot-after-shot. Single-point AF is suggested for static subjects, Dynamic-area AF for moving subjects, Auto-area AF for spontaneous shooting and 3D-tracking with 11 AF points for maintaining accurate focus on a subject moving throughout the frame.

Paired with Nikon’s AF-S NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens and the ability to shoot at four frames per second, the D5000 easily captures moments other cameras miss. Nikon’s VR image stabilization lenses reduce the blurring in images due to camera shake, allowing photographers to shoot hand-held at as many as three full stops slower than would otherwise be possible.*

The new D5000 also features the innovative Integrated Dust Reduction System, which offers both an electronic sensor cleaning when the camera is powered on and/or off and the Airflow Control System, which directs dust away from the sensor with every snap of the shutter. These functions work to clear image-degrading dust from the sensor’s optical low-pass filter, helping to ensure spot-free images. In addition, the D5000 features a Quiet Release Mode that reduces the mirror cycling noise for discreet shooting in sensitive situations, such as weddings and other ceremonies.

System Expandability
Photographers and enthusiasts alike can also appreciate the D5000’s system expandability, as the camera can work in conjunction with a variety of Nikon accessories including a broad assortment of NIKKOR AF-S interchangeable lenses. While the D5000 offers a versatile built-in flash, the camera is also compatible with Nikon’s Creative Lighting System and capable of Advanced Wireless Lighting when using the SB-900 Speedlight or the SU-800 Wireless Commander. For those looking to document their photo excursions with geo-tagging, the D5000 is compatible with the optional GP-1 GPS Unit, which automatically records latitude, longitude, altitude and time information when a picture is taken.

The D5000 also works seamlessly with Nikon’s powerful Capture NX 2 image editing software (available for purchase separately), for more advanced photographers seeking greater control over their post-capture images. Capture NX 2 simplifies the path to beautiful images with easy-to-learn editing tools and a highly versatile and elegantly simple interface, which streamline editing procedures.

Price and Availability
The D5000 outfit, which includes the AF-S NIKKOR 18-55mm f/3.5-5.6G VR lens, will be available at Nikon Authorized dealers beginning in late April 2009 at an estimated selling price of $849.95. For consumers who want to configure their D5000 system or for photographers who need an additional D-SLR body for an existing system, the D5000 will also be offered as a body only for an estimated selling price of $729.95. For more information, please visit www.nikonusa.com.

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Pentax Offers Instant Rebate Savings on Select Cameras

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

PENTAX Imaging Company has announced an INSTANT REBATE PROGRAM effective April 3 – April 11, 2009 on select digital cameras. The instant savings range from $20.00 to $50.00 USD on three compact digital cameras and one digital SLR kit.  Consumers who purchase select products during this time period will benefit from instant savings on regular MAP/estimated retail pricing on the following:

PENTAX CAMERA    BEFORE LIMITED TIME INSTANT REBATE    AFTER REBATE

PENTAX Optio E70           $139.95                       $20.00                         $119.95

PENTAX Optio P70            $199.95                        $20.00                         $179.95

PENTAX Optio W60          $299.95                        $50.00                         $249.95

PENTAX K2000                 $599.95                        $50.00                         $549.95

(digital slr kit with DA L 18-55mm Lens and AF200FG Flash )

Written by jeremyparce

April 4, 2009 at 12:00 pm

Success of Mamiya DL28 Spawns Bigger Brother

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

The successful introduction of the Mamiya DL28, in addition to requests from professional photographers throughout the U.S., has prompted Mamiya America to announce the next level in high-end digital camera systems – the Mamiya DL33.
mamiya
“In the world of medium format digital photography, many photographers have to choose between price and performance,” states Jeff Karp, Mamiya Product Marketing Manager. “The new Mamiya DL33 Digital Camera System offers the best of both worlds by providing medium format performance at a price that serious photographers can afford.”

The Mamiya DL33 Digital Camera System offers professional features and benefits that are not found in other camera systems. For example, even though the DL33’s resolution is an impressive 33 megapixels, its large sensor allows a pixel size of 7.2 microns. At 36 x 48mm, the DL33’s sensor is twice the size of full frame DSLR cameras. Larger pixels also produce images with unmatched richness and color accuracy, smooth, subtle transitions from tone to tone and striking highlight and shadow detail. In addition, the larger format produces images with a more three-dimensional look. The 3.5-inch touch screen, the largest in the industry, offers a bright, high-contrast display ideal for outdoor or indoor work.

The DL33 combines the professionally proven Mamiya 645AFD III camera system with the innovative 33 megapixel Aptus-II 7 Digital Back from Leaf. Together they work as an integral unit with an intuitive ease that virtually any photographer will appreciate. The 645AFD III body has a new coreless motor for faster, more accurate autofocusing and an enhanced interface system that provides total communication between the camera, lens and digital back.

With 16-bit capture, 12-stop dynamic range and an ISO range of 50-800, the Mamiya DL33 is a full-featured professional digital solution. The 33 MP back produces a huge 67Mb RAW file that can be converted into jpegs, 8-bit or 16-bit tiff files (a 16-bit tiff file is 190 Mb). Files of this quality deliver the information needed for striking enlargements of virtually any size. And for those times when you can’t get close enough to your subject, you’ll have the confidence to crop a small portion of the image without a noticeable loss in quality.

In addition to using the included Leaf Capture 11.2 software, you can also open Leaf RAW files with commonly used programs including Adobe Photoshop CS3/4 (with the latest version of ACR software), Lightroom 2 and Apple Aperture 2.

“Many digital photographers are realizing that they need the increased performance that only medium format can offer,” says Karp. “That’s why Mamiya is continuing to receive requests for higher resolution digital systems. With the new Mamiya DL33, we can satisfy their demands today.”

During the months of April and May, customers who purchase a Mamiya DL33 will receive a FREE AF 55mm f2.8 or AF 150mm f3.5 lens directly from Mamiya (an $1100 value).

The Mamiya DL33 will be available April 2009. MAP price is $19,999.

Entry-Level Digital SLR From Olympus Debuts Mother’s Day Weekend

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

CENTER VALLEY, Pa. – Olympus announces its new entry-level digital single lens reflex (DSLR) camera, which is small in size and powerful in creativity. The new E-450 continues the E-400 series’ heritage of a small and portable design, powerful features, and ease of use for any skill level, including first time digital camera users. Thanks to Art Filters pioneered with the E-30 and E-620, the E-450 provides consumers with the creative freedom to capture their images in new fun and exciting ways.

The three Art Filters – Pop Art, Pin Hole and Soft Focus – bring greater creativity and freestyle experimentation to the new E-450. The creative filters were first introduced in Olympus’ E-30 prosumer DSLR earlier this year, and now enable consumers to express themselves and capture it all – limited only by their imagination. The E-450 offers the 10-megapixel imager and other features from the E-420.

The new camera also provides heavyweight technologies, including a bigger, more viewable 2.7-inch LCD and fast consumer-friendly On-Screen Autofocus, Face Detection, Shadow Adjustment Technology and Perfect Shot Preview to get the most out of the Live View experience. Additionally, when it comes to Live View, not all LCDs are created equal. At 2.7-inches, the portable E-450 LCD is large enough for users to compose and review images without squinting. The small camera’s LCD is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience. These innovative technologies include:

  • On-Screen Autofocus works as seamlessly as a point-and-shoot to display subjects in focus on the LCD the instant the shutter is pressed half way;
  • Face Detection Technology targets and locks on up to eight faces to ensure they are in focus and crystal clear for amazing portraits;
  • New and Improved HyperCrystal II Technology delivers twice the contrast and better viewing in extreme lighting conditions, a broader range of color detail, and a wider angle of view on the LCD so you and your friends can see it up to 176 degrees off-center;
  • Shadow Adjustment Technology captures detail in the bright areas of a frame and opens up detail in the shadows that other cameras would render too dark or underexposed; and
  • Perfect Shot Preview enables you to view and select your favorite effect right on the LCD, and see how the image will look before you even capture it, so you know that what you see is what you get.

Olympus is scheduled to launch the E-450 DSLR on leading multimedia retailer QVC Saturday, May 9.

“We are thrilled to debut the much-anticipated Olympus E-450,” said Rob Ellerstein, director of electronics merchandising for QVC. “Thanks to our strong relationship with Olympus, we are not only offering the most innovative new products but we are also giving our customers the opportunity to order them before they hit stores.”

The product will be widely available in the U.S. and Canada in July.

The Live View Experience
Olympus was the first to bring Live View to a consumer DSLR (the E-330 in 2006), and Live View has revolutionized DSLR photography. Anyone who has photographed young children knows that you get the best reactions when you hold the camera away from your face and maintain eye contact and an engaging smile. If you have tried to take photos high above the heads in a crowd or low near the ground, you will appreciate that it is easier to use the LCD screen than to climb a ladder or lie on the ground.

The E-450 solves these problems with its Live View LCD, which enables photographers to easily and comfortably hold the camera at angles that could not be reached by using the optical viewfinder alone. The E-450’s Live View autofocus functionality now simplifies the process by working just like a point and shoot. By simply pressing the shutter button halfway, your subjects come into focus on the LCD, so when the perfect moment occurs it is easy to capture sharp images.

Bright Day or Deep Shadow, Never Miss a Detail
Shooting scenes with shadows can be tricky because of the extreme contrast between dark and bright areas. The E-450 addresses this challenge with Shadow Adjustment Technology that compensates for extreme contrast when shadow areas are underexposed and lack visible detail. Now users can preview and capture images with the same fine contrast they see with their own eyes.

Preview All the Possibilities
With 18 pre-set scene-select modes for every imaginable shooting scenario and full manual controls, the E-450 offers a world of possibilities to photographers. Additionally, Perfect Shot Preview enables users to preview and select various photographic effects on a live, multi-window screen on the LCD before snapping the shot. This feature shows photographers what their images will look like beforehand under various settings, ensuring that they capture exactly what they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as exposure compensation, white balance and metering.

Enlarge Your Photos
Capturing, enlarging and displaying amazing images on your wall is a snap thanks to the E-450’s 10 million pixels for high-resolution photos. The 10-megapixel sensor gives users the flexibility to enlarge prints to the sizes supported by many of today’s printers, or crop the image to print only a part of the image that is important to them. The high-performance Live MOS image sensor in the E-450 delivers excellent dynamic range for accurate color fidelity and a state-of-the-art image processor dramatically reduces noise and captures fine image details in the highlight and shadow areas.

TruePic III+ for Image Clarity & Speed
Olympus’ TruePic III+ Image Processor produces crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III+ also lowers image noise by one step to reduce graininess in images shot at higher ISO settings, enabling great results in low-light situations.

Worried about missing the winning goal at the soccer game? The image processor on the E-450 enables it to shoot up to 3.5 frames per second in sequential shooting mode, which means that photographers will be able to capture fast-paced action as it happens.

Dust Reduction System for Spot-Free Images
Life moves too fast to spend time worrying about dust ruining your images. Olympus’ proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. This results in beautiful images free from dust spots, which could ruin or be distracting on an image.

Media Versatility
Accepting both CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the E-450 provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

Wireless Flash Capability
If you decide to venture into the arena of advanced lighting, the E-450 is ready to meet the challenge. The E-450 is compatible with the Olympus FL-50R and FL-36R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the E-450, wireless multi-flash photography is possible. The E-450 can control up to three wireless flash groups independently, with several flash units per group.

Availability
The Olympus E-450 DSLR will be available in July 2009. It includes E-450 Body, ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens, ED 40-150mm f4.0/5.6 Zuiko Digital Zoom Lens, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Warranty Card.

U.S. Pricing
E-450 Two-Lens Kit Estimated Street Price: $699.99

Written by jeremyparce

April 2, 2009 at 10:58 pm

Canon Introduces the EOS Rebel T1i, First Rebel DSLR to Feature HD Video Capture

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

LAKE SUCCESS, N.Y. – Canon U.S.A., Inc., a leader in digital imaging, today introduced a new addition to its Rebel lineup, the EOS Rebel T1i Digital SLR camera, the first in the Rebel line to feature Full HD video capture. The new Canon Rebel T1i SLR incorporates some of the best technologies from the EOS 50D and EOS 5D Mark II models into an entry-level juggernaut. With a 15.1 megapixel CMOS sensor and HD video capture, along with the DIGIC 4 Imaging Processor, the Rebel T1i gives aspiring photographers plenty of reason to step-up to the latest and greatest model in the Rebel lineup.

The new Canon EOS Rebel T1i raises the entry-level bar with a host of enhanced Canon technologies now available in an entry-level DSLR. Along with the boost in megapixels and Canon’s most advanced imaging processor to-date, this latest Rebel camera has also been enhanced with HD video capture, a 3.0-inch Clear View LCD (920,000 dots/VGA) monitor and user-friendly functions such as Auto Lighting Optimizer, Creative Auto Mode and Canon’s Live View modes, all the right tools to open new doors for imaging enthusiasts. From high-resolution to high-definition, the new EOS Rebel T1i Digital SLR camera helps to give creative consumers a jumpstart on the next evolution in digital imaging.

Canon's new Rebel T1i via Canon

Canon's new Rebel T1i via Canon

“We are witnessing the emergence of a new phase in digital imaging history, as high-resolution still images and HD video can now both be produced in a hand-held device, for under $1,000. This is truly a great time to be involved in digital imaging as the advent of online communities are helping usher in this next great era in imaging,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The muscle behind Canon’s new EOS Rebel T1i camera is the DIGIC 4 Imaging Processor with 14-bit analog-to-digital conversion and the ability to process full HD video. The Canon EOS Rebel T1i Digital SLR offers continuous shooting at 3.4 fps for up to 170 large/fine JPEG images or up to nine RAW images in a single burst when using a class 6 or higher SD or SDHC memory card. Whether capturing wildlife on the run or a child mid-stride on the soccer field, users will appreciate the fast shooting capabilities of the Rebel T1i Digital SLR camera.

With the combination of its 15.1-megapixel APS-C size CMOS image sensor and the powerful new DIGIC 4 image processor, the Canon EOS Rebel T1i camera provides ISO speeds from ISO 100 up to ISO 3200 in whole stop increments, along with two additional high-speed ISO settings – H1: 6400 and H2: 12800.

The EOS Rebel T1i Digital SLR utilizes a precise nine-point Autofocus (AF) system and AF sensor for enhanced subject detection. The new EOS Rebel T1i DSLR provides a cross-type AF measurement at the center that is effective with all EF and EF-S lenses, while providing enhanced precision with lenses having maximum apertures of f/2.8 or faster. The cross-type AF measurement reads a wider variety of subject matter than conventional single-axis AF sensors and thus increases the new camera’s ability to autofocus quickly and accurately when shooting still images.

The EOS Rebel T1i camera is compatible with Canon’s complete line of over 60 Canon EF and EF-S lenses, to help provide an incredible variety of visual effects to both still and video imaging capture, including ultra-wide-angle and fish-eye to macro and super-telephoto. This includes all of Canon’s large-aperture EF L-series professional lenses.

HD and SD Video Capture
After the introduction of the EOS 5D Mark II in September 2008, the Company’s first HD video DSLR, Canon has integrated this must-have feature into the new entry-level flagship EOS Rebel T1i camera. The camera features 16:9 720p HD video capture at 30 fps as well as a Full HD 1080p video capture at 20 fps, and a third option to record 4:3 standard TV quality (SD) video capture at 640 x 480 pixels and 30 fps. The video capture mode is part of the camera’s Live View function, using the Picture Style that has been set for Live View still image shooting. The camera allows skilled photographers and enthusiasts to adjust image sharpness, contrast, color saturation and white balance, and have those settings apply to the movie image as well. When recording video, the camera’s rear LCD screen is letter-boxed by a semi-transparent border to match the aspect ratio of the movie recording size.

Like the EOS 5D Mark II model, the EOS Rebel T1i camera will record video up to 4GB per clip equaling approximately 12 minutes of Full HD video, 18 minutes of 720p HD video, or 24 minutes of SD video depending on the level of detail in the scene. Video clips are recorded in .MOV format using an MPEG-4 video compression and sound is recorded using linear PCM without compression. The camera features a built-in monaural microphone to record sound. To help show off those fantastic movies as well as still photos, the EOS Rebel T1i camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV.

Live View Shooting
Much like the EOS 5D Mark II, the Canon EOS Rebel T1i camera features Live View for both still images as well as video. The Rebel T1i features the Company’s three Live View AF modes – Quick, Live and Face Detection Live mode – which can be used to capture still photos or video images. Quick mode automatically sets One-Shot AF using the camera’s phase detection AF system. It also allows users to select the AF point, even while the Live View image is displayed. Although the camera’s reflex mirror must be lowered briefly to take an AF measurement in Quick mode, it is the fastest way to set focus automatically when the Rebel T1i camera is set for Live View.

Live mode uses contrast-detection AF with the image sensor and here, as with Quick mode, users can change the location of the active AF point using the Multi-controller. Face Detection Live mode uses contrast AF to recognize human faces. When multiple faces are detected, the largest face closest to the center of the frame is targeted as the AF point. While Live View is engaged, users can still change settings including the AF mode (Quick, Live, Face Detection Live mode), drive mode, ISO speed, Picture style, White Balance and more.

Auto Lighting Optimizer
Canon’s Auto Lighting Optimizer technology helps ensure that the subject of each picture is clearly visible by analyzing image brightness and automatically adjusting dark areas in images so they appear brighter. This is ideal when shooting high-contrast situations that include harsh shadow areas, such as landscape images where the foreground is brightly lit and the background detail blanketed in dark shadow. In a scene such as this, the EOS Rebel T1i camera’s Auto Lighting Optimizer technology maintains exposure of the highlight areas while lightening shadow areas for a more enjoyable and evenly illuminated image. The EOS Rebel T1i also supports Peripheral Illumination Correction for up to 40 Canon EF and EF-S lenses.

Canon’s Creative Auto Mode
Canon’s “CA” Creative Full Auto setting available on the EOS Rebel T1i, EOS 50D and EOS 5D Mark II cameras allows users to make image adjustments such as exposure compensation, aperture or shutter speed through a simple navigation screen on the camera’s LCD screen, allowing them to “blur the background” or “lighten or darken the image” with ease. These easy-to-understand image options allow learning-photographers to experiment with image options while still shooting in an automatic mode.

EOS Integrated Cleaning System
With the introduction of the EOS Rebel T1i camera, the entire Canon EOS system is now equipped with the highly acclaimed EOS Integrated Cleaning System. The Self-Cleaning Sensor Unit for the Canon EOS Rebel T1i has been upgraded with a fluorine coating on the low-pass filter for better dust resistance.

Pricing and Availability
The Canon EOS Rebel T1i Digital SLR Camera is scheduled for delivery by early May and will be sold in a body-only configuration which includes a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD and a 1-year Canon U.S.A., Inc. limited warranty at an estimated retail price of $799.99. It will additionally be offered in a kit version with Canon’s EF-S18-55mm f/3.5-5.6 IS zoom lens at an estimated retail price of $899.99.

Written by jeremyparce

March 27, 2009 at 10:18 am

Reasonable Expectations Will Save You Grief

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My friend’s little brother plays varsity soccer and I was asked to take some pictures of a game. Although I’m not a sports photographer, I do have some equipment geared for sports photography and some experience shooting sports so I loaded up my gear and headed out to the field. What I saw amazed me. No, I wasn’t amazed by the action on the field but at the action on the sidelines.

A few moms and dads were lined up and armed with point-and-shoot cameras. They would take a shot, look at the LCD, scratch their heads then try again and repeat the same look of confusion and frustration.
A little into the game one mom/photographer came up and asked point-blank: What’s wrong with my camera?

“Nothing’s wrong with your camera,” I told her. Then before she thought I meant something was wrong with her I explained – the digital compact camera she was using wasn’t the right tool for the job.
If camera manufacturers do one thing that really irks me it’s this: They set the general public up for disappointment.

Too often, camera companies set expectations too high among consumers as to what digital cameras can do. These ads are fairly similar regardless of the manufacturer. Most of the time, it’s mom or dad standing on the playing field sidelines with point-and-shoot camera at the ready to catch a photo of little Jane or Johnny making the winning touchdown or goal.

So soccer moms and dads go to the nearest big-box electronics retailer, buy a moderately-priced compact camera and head off to take photos of the kids with visions of Sports Illustrated-quality photos dancing in their heads.

Then the disappointment comes. Most of the photos are motion blurred or out of focus. Heads are chopped off. Instead of a picture of the game-winning goal, there’s a picture of someone’s blurry foot and a disembodied hand sticking out of the corner of the frame.

Sound familiar?

That’s because camera manufacturers typically use images in advertising campaigns taken by professional photographers with pro-level equipment. If you look real hard at some ads, there will even be a disclaimer that says the “sample” images included on the product pages are “representative” or “enhanced.” This is what you should be thinking: These images were taken by a professional with professional gear and don’t expect the same outcomes.

Don’t get me wrong. For the average consumer, a $175 compact will cover most photographic needs. But be realistic. It won’t do what professional gear, lighting and experience will do.
Camera companies owe it to consumers to display images that are truly representative of what the camera can do. Consumers won’t feel disappointed or jilted if camera companies set realistic expectations.
Unfortunately, consumers who become discouraged by their camera’s performance stop trying. The camera collects dust and becomes an expensive paperweight. Don’t fall into that trap. Keep shooting and keep making images. Just realize the limits of the equipment.

Good luck and keep shooting!

Written by jeremyparce

March 11, 2009 at 11:00 am

Identifying Your Wants and Needs

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There are many reasons to purchase a digital camera and a plethora of cameras to choose from. Finding the right camera for your needs is easy – if you do your homework.

A digital camera is a tool just like a hammer or screwdriver. Just as you would select the correct hand-tool for the job, you really need to select the right camera for your needs. Before making a purchase, spend a few minutes evaluating what you want from your camera.

Here are a few key questions to ask yourself prior to making a buying decision:

What Do You Want to Accomplish?
What is your main purpose for buying a camera? If you’re primarily going to use the camera for special events, i.e. birthdays, holiday parties, and family gatherings, then you can probably limit your search to compact digital cameras. These cameras offer all the bells-and-whistles you need at a very affordable price. There’s no need to make the plunge into the DSLR realm if you just need an “event” camera. First, DSLRs are heavier than most point-and-shoots and usually more expensive. So, save your money and find a well-equipped point-and-shoot.

If you’re going to use your camera primarily for Web postings such as MySpace and Facebook, then a compact digital camera with a lower megapixel count – which also generally means less money – will be perfect.
DSLRs are the perfect camera if you’re an advanced amateur, serious photo hobbyist, photography student, budding pro, or are a seasoned photographer. Although more expensive than point-and-shoots, these cameras offer the most creative freedom and choices available. Even the lowest-priced DSLR are powerhouses when it comes to creative freedom.

Who Will Use the Camera?
Who will be the primary user of the camera? This is a very important question. As a rule, the more technology available, the more time it takes to learn how to use the equipment.

If the camera you’re going to purchase is for the family, meaning everyone in the house is going to be using it, then a simple, compact digital camera is probably your best bet. A basic, compact digital camera minimizes the number of user-defined choices and is relatively simple to operate.

But just because these cameras are relatively inexpensive, they still offer the ability to take great pictures. These cameras have complex computer functions that really take the guesswork out of taking images.

Purchasing a digital camera should not be a snap decision. You should weigh your options and consider what features you need and want. Once you have narrowed down your list of possible cameras, then research them and take them out for a test drive in a store. The happier you are with your camera, the more likely you’ll be to use it.

Written by jeremyparce

March 11, 2009 at 9:00 am