BrickHouse Photo School

Tips, Tricks and Reviews for Photo Hobbyists

Posts Tagged ‘canon

My Top Picks: Canon ‘Wow’ Ad

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Even though posting this equals free advertising for Canon, I don’t care. I really enjoyed this ad and wanted to share it with you.

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Written by jeremyparce

April 16, 2009 at 6:50 am

Protect Your Gear with Camera Armor

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I can be terribly abusive to my photography equipment. Although I try to be gentle with my gear, I guess I’m just a klutz.

But now, I can worry a little less thanks to Camera Armor. Camera Armor is just what it sounds like … a silicone-based system that protects the camera and lens from bumps, scratches, dirt and drops. Although not fully waterproof, the system also does well protecting against moisture. Think of it as the bulletproof vest for your camera.

Camera Armor system for the Canon EOS 1D/1Ds Mark III.

Camera Armor system for the Canon EOS 1D/1Ds Mark III.

The system comes with 4 parts: the Body Armor, the Lens Armor, which fits a 49mm-84mm physical diameter lens, the LCD Shield and a Lens Cap Leash. Although it completely covers the camera, all controls are accessible.

The system is designed specifically for certain camera models. For Canon, there are Camera Armor systems for the following bodies: Canon XTi, XSi, 40D, 30D, 20D, 5D, 1D Mark II and the 1D Mark III. For Nikon, there are systems for the: D40, D40x, D60, D70, D80, D2x, D200 and D300. There are also systems for the Fuji S5, Sony A100, Pentax K10D, Pentax K20D, and the Olympus E-410.

Sigma Corporation Honored in Professional Photographer’s Hot One Awards

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider for some of the world’s most impressive lines of lenses, cameras and flashes, has been awarded the prestigious Professional Photographer’s Hot One Award, in recognition of its superior quality telephoto zoom lens, the Sigma APO 200-500mm F2.8 / 400-1000mm F5.6 EX DG.
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The magazine’s editors said the competition’s judges picked the Sigma APO 200-500mm, in “record time,” while citing the telephoto lens’ “status as the only 500mm zoom with a constant f/2.8 maximum aperture.” They also noted its motorized zoom and autofocus, and its compatibility with 35mm, full-frame DSLRs and APS-C type digital cameras.

“We’re extremely honored to be included in these prestigious awards,” said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. “Professional Photographer serves as the ultimate, go-to guide for countless photographers looking for insight and reviews on newly released products, and we’re thrilled that Sigma’s continued commitment to quality products that help perfect the way photographers work has been recognized.”

The tenth anniversary Professional Photographer’s Hot One Awards, which honors the year’s best photography products, drew the largest number of submissions ever for 2009, according to Jeff Kent, Hot One Awards editor at Professional Photographer magazine.

“Every year, we talk about the Hot One Awards getting bigger and better. That trend continued this year, but in a more pronounced fashion,” said Kent. “The Awards took a huge step up in size, logging more than 350 entries by 180 companies. The 56 categories were more competitive than we’ve ever seen before. Winning an award in this year’s competition was no small feat. The 2009 Hot One winners truly represent the best and brightest in today’s professional photography market.”
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Designed to create outstanding image expression with various types of photography, the Sigma APO 200-500mm F2.8 / 400-1000mm F5.6 EX DG, the world’s first lens to offer an f/2.8 aperture at 500mm focal length, utilizes both SLD (Special Low Dispersion) glass and three ELD (Extraordinary Low Dispersion) glass elements to provide excellent correction capabilities for all types of aberrations. Additional features for this lens include super multi-layer coating, which reduces flare and ghosting, and provides high image quality from the extremely large aperture. The lens hood, designed exclusively for this lens, blocks out extraneous light that can interfere with photo quality.

The Sigma APO 200-500mm f/2.8 EX DG incorporates an integrated Li-ion battery BP-21, used to power the zooming and AF operation, and provides the photographer with a convenient, built-in LCD panel, allowing focusing distances and focal lengths to easily be viewed. This lens is available in Sigma, Canon, and Nikon mounts, and is priced at $34,000 MSRP.

Written by jeremyparce

April 1, 2009 at 10:19 pm

Canon Introduces the EOS Rebel T1i, First Rebel DSLR to Feature HD Video Capture

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

LAKE SUCCESS, N.Y. – Canon U.S.A., Inc., a leader in digital imaging, today introduced a new addition to its Rebel lineup, the EOS Rebel T1i Digital SLR camera, the first in the Rebel line to feature Full HD video capture. The new Canon Rebel T1i SLR incorporates some of the best technologies from the EOS 50D and EOS 5D Mark II models into an entry-level juggernaut. With a 15.1 megapixel CMOS sensor and HD video capture, along with the DIGIC 4 Imaging Processor, the Rebel T1i gives aspiring photographers plenty of reason to step-up to the latest and greatest model in the Rebel lineup.

The new Canon EOS Rebel T1i raises the entry-level bar with a host of enhanced Canon technologies now available in an entry-level DSLR. Along with the boost in megapixels and Canon’s most advanced imaging processor to-date, this latest Rebel camera has also been enhanced with HD video capture, a 3.0-inch Clear View LCD (920,000 dots/VGA) monitor and user-friendly functions such as Auto Lighting Optimizer, Creative Auto Mode and Canon’s Live View modes, all the right tools to open new doors for imaging enthusiasts. From high-resolution to high-definition, the new EOS Rebel T1i Digital SLR camera helps to give creative consumers a jumpstart on the next evolution in digital imaging.

Canon's new Rebel T1i via Canon

Canon's new Rebel T1i via Canon

“We are witnessing the emergence of a new phase in digital imaging history, as high-resolution still images and HD video can now both be produced in a hand-held device, for under $1,000. This is truly a great time to be involved in digital imaging as the advent of online communities are helping usher in this next great era in imaging,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The muscle behind Canon’s new EOS Rebel T1i camera is the DIGIC 4 Imaging Processor with 14-bit analog-to-digital conversion and the ability to process full HD video. The Canon EOS Rebel T1i Digital SLR offers continuous shooting at 3.4 fps for up to 170 large/fine JPEG images or up to nine RAW images in a single burst when using a class 6 or higher SD or SDHC memory card. Whether capturing wildlife on the run or a child mid-stride on the soccer field, users will appreciate the fast shooting capabilities of the Rebel T1i Digital SLR camera.

With the combination of its 15.1-megapixel APS-C size CMOS image sensor and the powerful new DIGIC 4 image processor, the Canon EOS Rebel T1i camera provides ISO speeds from ISO 100 up to ISO 3200 in whole stop increments, along with two additional high-speed ISO settings – H1: 6400 and H2: 12800.

The EOS Rebel T1i Digital SLR utilizes a precise nine-point Autofocus (AF) system and AF sensor for enhanced subject detection. The new EOS Rebel T1i DSLR provides a cross-type AF measurement at the center that is effective with all EF and EF-S lenses, while providing enhanced precision with lenses having maximum apertures of f/2.8 or faster. The cross-type AF measurement reads a wider variety of subject matter than conventional single-axis AF sensors and thus increases the new camera’s ability to autofocus quickly and accurately when shooting still images.

The EOS Rebel T1i camera is compatible with Canon’s complete line of over 60 Canon EF and EF-S lenses, to help provide an incredible variety of visual effects to both still and video imaging capture, including ultra-wide-angle and fish-eye to macro and super-telephoto. This includes all of Canon’s large-aperture EF L-series professional lenses.

HD and SD Video Capture
After the introduction of the EOS 5D Mark II in September 2008, the Company’s first HD video DSLR, Canon has integrated this must-have feature into the new entry-level flagship EOS Rebel T1i camera. The camera features 16:9 720p HD video capture at 30 fps as well as a Full HD 1080p video capture at 20 fps, and a third option to record 4:3 standard TV quality (SD) video capture at 640 x 480 pixels and 30 fps. The video capture mode is part of the camera’s Live View function, using the Picture Style that has been set for Live View still image shooting. The camera allows skilled photographers and enthusiasts to adjust image sharpness, contrast, color saturation and white balance, and have those settings apply to the movie image as well. When recording video, the camera’s rear LCD screen is letter-boxed by a semi-transparent border to match the aspect ratio of the movie recording size.

Like the EOS 5D Mark II model, the EOS Rebel T1i camera will record video up to 4GB per clip equaling approximately 12 minutes of Full HD video, 18 minutes of 720p HD video, or 24 minutes of SD video depending on the level of detail in the scene. Video clips are recorded in .MOV format using an MPEG-4 video compression and sound is recorded using linear PCM without compression. The camera features a built-in monaural microphone to record sound. To help show off those fantastic movies as well as still photos, the EOS Rebel T1i camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV.

Live View Shooting
Much like the EOS 5D Mark II, the Canon EOS Rebel T1i camera features Live View for both still images as well as video. The Rebel T1i features the Company’s three Live View AF modes – Quick, Live and Face Detection Live mode – which can be used to capture still photos or video images. Quick mode automatically sets One-Shot AF using the camera’s phase detection AF system. It also allows users to select the AF point, even while the Live View image is displayed. Although the camera’s reflex mirror must be lowered briefly to take an AF measurement in Quick mode, it is the fastest way to set focus automatically when the Rebel T1i camera is set for Live View.

Live mode uses contrast-detection AF with the image sensor and here, as with Quick mode, users can change the location of the active AF point using the Multi-controller. Face Detection Live mode uses contrast AF to recognize human faces. When multiple faces are detected, the largest face closest to the center of the frame is targeted as the AF point. While Live View is engaged, users can still change settings including the AF mode (Quick, Live, Face Detection Live mode), drive mode, ISO speed, Picture style, White Balance and more.

Auto Lighting Optimizer
Canon’s Auto Lighting Optimizer technology helps ensure that the subject of each picture is clearly visible by analyzing image brightness and automatically adjusting dark areas in images so they appear brighter. This is ideal when shooting high-contrast situations that include harsh shadow areas, such as landscape images where the foreground is brightly lit and the background detail blanketed in dark shadow. In a scene such as this, the EOS Rebel T1i camera’s Auto Lighting Optimizer technology maintains exposure of the highlight areas while lightening shadow areas for a more enjoyable and evenly illuminated image. The EOS Rebel T1i also supports Peripheral Illumination Correction for up to 40 Canon EF and EF-S lenses.

Canon’s Creative Auto Mode
Canon’s “CA” Creative Full Auto setting available on the EOS Rebel T1i, EOS 50D and EOS 5D Mark II cameras allows users to make image adjustments such as exposure compensation, aperture or shutter speed through a simple navigation screen on the camera’s LCD screen, allowing them to “blur the background” or “lighten or darken the image” with ease. These easy-to-understand image options allow learning-photographers to experiment with image options while still shooting in an automatic mode.

EOS Integrated Cleaning System
With the introduction of the EOS Rebel T1i camera, the entire Canon EOS system is now equipped with the highly acclaimed EOS Integrated Cleaning System. The Self-Cleaning Sensor Unit for the Canon EOS Rebel T1i has been upgraded with a fluorine coating on the low-pass filter for better dust resistance.

Pricing and Availability
The Canon EOS Rebel T1i Digital SLR Camera is scheduled for delivery by early May and will be sold in a body-only configuration which includes a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD and a 1-year Canon U.S.A., Inc. limited warranty at an estimated retail price of $799.99. It will additionally be offered in a kit version with Canon’s EF-S18-55mm f/3.5-5.6 IS zoom lens at an estimated retail price of $899.99.

Written by jeremyparce

March 27, 2009 at 10:18 am

Canon Receives 2 ‘DIMA Digital Printer Shoot-Out’ Awards at PMA 2009

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

LAS VEGAS – Canon U.S.A., Inc., a leader in digital imaging, on Tuesday received two DIMA Digital Printer Shoot-Out awards for fine art photographic printing at the 2009 PMA International Convention and Trade Show. Canon is proud to announce that the Company received DIMA Digital Printer Shoot-Out awards for both the Canon imagePROGRAF iPF9100 60-inch large format printer for “Inkjet 50 inches Wide or More” category and the PIXMA MP980 Photo All-In-One (AIO) printer for “Black and White, Best B&W with grayscale inks” category. The Digital Printer Shoot-Out award winning prints are on display at PMA 2009, March 3-5 at the Las Vegas Convention Center. Decided by a panel of judges, the award-winning prints won based on the “overall quality of the digital print.”

“Inkjet 50 Inches Wide or More” Award – imagePROGRAF iPF9100
The winning image for the “Inkjet 50 inches Wide or More” category was printed with the Canon imagePROGRAF iPF9100 large format printer on Canon-branded Heavyweight Satin, 300 gsm fine art media. The printer utilizes the Company’s twelve-color ink system featuring Canon’s proprietary LUCIA pigment inks including four enhanced monochrome inks. Canon’s LUCIA inks enable the imagePROGRAF printers to achieve smooth natural image expression for remarkable results.

Canon’s 12-color large format printers provide one of the industry’s largest color gamuts with an ink set featuring LUCIA pigmented inks with Red, Blue, Green, Cyan, Photo Cyan, Magenta, Photo Magenta, Yellow, Black, Matte Black, Gray and Photo Gray. The brand’s proprietary L-COA controller processes high-resolution files with unprecedented speed and award-winning quality. The L-COA controller’s new intelligent screen dot pattern and precise ink drop control eliminate visible dot graininess to an even higher level than their predecessors.

“Our imagePROGRAF large format printers have been steadily making a name for themselves and industry recognition such as this helps further the Canon brand in this market. We are proud to accept this award on behalf of the Canon large format team,” said Jim Rosetta, vice president and general manager, Imaging Systems Group, Canon U.S.A.

“Black and White, Best B&W with Grayscale Inks” Award – PIXMA MP980
The winning entry for the “Black and White, Best B&W with grayscale inks” category was printed on the Canon PIXMA MP980 Photo AIO printer on Canon Photo Paper Pro Platinum. The combination of Canon’s print technology, paper and ink resulted in the award-winning print. The PIXMA MP980 is the first AIO printer to include a separate gray and photo black ink, for truly neutral black-and-white photo printing, a key demand for an SLR camera user.

“The combination of the Canon Chromalife 100+ system and genuine Canon photo paper and ink utilized by the PIXMA MP980 AIO printer produces stunning print quality in both black and white as well as color photography. We are very pleased to receive such accolades for photographic print quality at the largest photography trade show of the year,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Written by jeremyparce

March 3, 2009 at 8:49 pm

Canon U.S.A. Renews Sponsorship Agreement with the New York Yankees

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

LAKE SUCCESS, N.Y. – Canon U.S.A., Inc., on Tuesday announced that it has extended its sponsorship with the New York Yankees, one of the most storied franchises in professional sports, through 2011.

As part of the agreement, Canon will be the “Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees.” The sponsorship will include signage on Yankee Stadium’s left field wall as well as a home plate rotating advertisement. Additionally, as part of a special Canon promotional day, scheduled for May 20, the first 18,000 fans in attendance will receive a cap featuring both the Canon logo and Yankees logo.

“Canon and the New York Yankees are two iconic brands that have complemented each other well throughout our partnership over the last decade,” said Jack Suzuki, senior director and general manager, Corporate Communications Division, Canon U.S.A. “Being partners with the Yankees as they usher in a new era with the opening of their new Stadium is going to be a gratifying and a proud moment for both brands. We hope to see many Yankees home runs hit over our sign throughout the season.”

“We are excited to be continuing our long term alliance with Canon. It is a fully-integrated relationship from premium signage and a giveaway day, to the installation of Canon copiers in the Stadium’s offices,” said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships.

Written by jeremyparce

February 24, 2009 at 11:30 pm

Equipment Profiles: Canon’s EF 70-200mm f/2.8L IS USM lens

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Canon’s EF 70-200mm f/2.8L IS USM lens is the photojournalist’s workhorse lens. Because of its zoom range, 70-200mm, and it’s wide maximum aperture, photojournalists have relied on this lens as the de facto lens of choice. This lens provides razor-sharp images in a well-constructed design.

Canon's EF70-200mm f/2.8L IS USM lens. (Photo Credit: Canon USA)

Canon's EF70-200mm f/2.8L IS USM lens. (Photo Credit: Canon USA)

Who Needs This Lens?
Obviously, this is the lens of choice for working pros. Students should seriously consider saving up their pennies to purchase this piece of equipment, especially photojournalism students and those considering sports photography. Finally, serious photo enthusiast, especially those of you who have children in sports, should consider making the investment in this lens.
This is an ideal lens for sports photography because of its zoom range, it’s large maximum aperture and because of the Image Stabilization (the IS in the camera’s name) technology. The IS technology provides three-stops correction for camera shake.

Where Will I Use This Lens?
This lens is heavy (it weighs a little over three pounds) and most people – especially those not used to heavy, pro-grade lenses, will find it uncomfortable as a walk-around lens. If you’re a photo hobbyist and have children in sports then you should absolutely consider owning this lens. It’s ideal for all sports and with the f/2.8 maximum aperture, even crisp images of indoor and night sports are possible.

By the Numbers
Lens: Canon EF 70-200mm f/2.8L IS USM
Lens Construction: 23 elements in 18 groups
Focusing: Auto Focus and full-time manual focus even in AF mode.
Price: $1,200-$1,900 US