BrickHouse Photo School

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Posts Tagged ‘canon

My Top Ad Picks: Canon ‘Awe’ Ad

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Even though posting this equals free advertising for Canon, I don’t care. I really enjoyed this ad and wanted to share it with you.

Canon USA"

Canon's "Awe" Ad. (Photo Credit: Canon USA"

Written by jeremyparce

February 15, 2009 at 12:37 am

Equipment Profiles: Canon’s EF 100mm f/2.8 Macro USM lens

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Canon’s EF 100mm f/2.8 Macro USM lens is a must-have piece of equipment for any serious amateur or professional photographer. This lens provides razor-sharp images in a lightweight but well-constructed design.

Canon's EF 100mm f/2.8 Macro USM lens. (Photo Credit: Canon USA)

Canon's EF 100mm f/2.8 Macro USM lens. (Photo Credit: Canon USA)

Who Needs This Lens?
This lens needs to be in the bag of every serious amateur and professional photographer. Macro photography not only is fun, but it’s a way to bring both a new look to your images and a whole new world of photographic possibilities. With a macro lens, you can get closer than you’ve ever been to a subject and bring out details that will wow both you and those who observe your images.

If you want to add an additional “wow” factor to your image making, then a macro lens is the way to go.

Because of the 100mm range of this lens, you can unobtrusively photograph otherwise skittish subjects, such as birds, butterflies and other insects.

Where Will I Use This Lens?
This is a great all-purpose lens. Want more interesting portraits? Then aim this lens at your subject and get close. Have a backyard garden? Perfect. This lens will allow you to photographically capture all the life thriving in your garden. For up-close photos of flowers to the insects that live among the plants, you’ll be able to capture sharp images and show incredible detail. With this lens, you’ll soon discover a brand new field of photographic imaging.

By the Numbers
Lens: Canon EF 100mm f/2.8 Macro USM
Lens Construction: 12 elements in 8 groups
Focusing: Auto Focus and full-time manual focus even in AF mode.
Price: $490-$600 US