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Posts Tagged ‘canon

Canon Commemorates 50 Years of Since Launch of First SLR Camera

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

LAKE SUCCESS, N.Y., – Canon U.S.A., Inc., is honoring 50 years of SLR camera sales, beginning with the sale of Canon’s first SLR camera in 1959. 2009 is a milestone year, commemorating the passing of 50 years since Canon sold its first single-lens reflex camera. Canon’s single-lens reflex cameras have evolved with the times, incorporating advanced and groundbreaking technology. Exceeding a cumulative total of 53 million units, they have garnered extensive support from photographers around the world. Looking to the future, Canon will continue its efforts to develop its single-lens reflex cameras and lead image culture for the next fifty years.
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Canon’s history with 35mm single-lens reflex cameras began in May 1959, when Canon Inc. launched the Canonflex. Thereafter, the Company continued to introduce cameras that embodied solid technology and innovation, including the F-1, its first professional model (1971); the AE-1, the world’s first single-lens reflex camera with built-in CPU (1976); and the T90, a state-of-the-art T Series model (1986).

Additionally, in March 1987, Canon adopted the world’s first electronic mount and launched the EOS650, a new-generation AF single-lens reflex camera with electronic control that was originally between the lens and the body and then encompassed the entire system. The EOS Series, which has continued to the present day, has rapidly expanded users in both the professional segment, with the top-of-the-line EOS-1 (1989), and in the entry segment, with the EOS Rebel (1993), for which size and weight reductions were accomplished.

Since the year 2000, an era of full-fledged digitalization has been dawning, beginning with the EOS D30 (2000). With speed, ease and high image quality as its key concepts, the EOS Digital Series has constantly been a leader in the evolution of single-lens reflex cameras with Canon-developed CMOS sensors, the high-performance image processor DIGIC and an EF lens group that boasts outstanding optical performance and an abundant line-up.

Last year, in 2008, Canon released four models, including the EOS Rebel XSi, which has acquired the top market share in numerous countries around the world, and the EOS 5D Mark II, which is equipped with the first full high-definition movie recording functions for a single-lens reflex camera. With the introduction of these camera models, the Company has successfully created an even more powerful line-up.

Written by jeremyparce

February 22, 2009 at 5:47 pm

Posted in News & Notes

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Canon Introduces the New TS-E 24mm f/3.5L II and the TS-E 17mm f/4L Tilt-Shift Lenses

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

LAKE SUCCESS, N.Y. – Canon U.S.A., Inc., recently introduced two new Tilt-Shift lenses, the TS-E 24mm f/3.5L II and the TS-E 17mm f/4L.

Both the TS-E 24mm f/3.5L II and the TS-E 17mm f/4L are specialty lenses ideal for landscape and architectural photography and are compatible with all Canon EOS system SLR cameras.

Canon's TS-E 17mm f/4L lens. (Photo Credit: Canon USA)

Canon's TS-E 17mm f/4L lens. (Photo Credit: Canon USA)

The TS-E 24mm f/3.5L II, a replacement for Canon’s TS-E 24mm f/3.5L introduced in 1991, has significantly improved operability with low distortion when photographing buildings, consistent image quality throughout the image and reduced chromatic aberration when shooting at ultra-wide angles. The TS-E 17mm f/4L is the world’s shortest focal length Tilt-Shift lens with full-frame 35mm coverage.

“These two new lenses are Canon’s answer to photographers who have requested wider angle Tilt-Shift lenses, with the new TS-E 24mm for wide angles and the all new TS-E 17mm for ultra-wide angles. We continually seek to expand our optics portfolio to meet the demands of our photographers to ensure that they have the best tools available to capture some of the most stunning images on the planet,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

An innovative feature on both the TS-E 24mm f/3.5L II and the TS-E 17mm f/4L lenses is Canon’s new TS Revolving System. This feature allows tilting and shifting lens movements to be adjusted in parallel or at right angles to each other, with detents at 45˚ intervals. Additionally, once the TS Revolving System has been set, the orientation of the entire lens can be rotated freely through a range of ±90˚, with detents at 30˚ intervals. The amount of tilt is ±8.5˚ for the TS-E 24mm f/3.5L II and ±6.5˚ for the TS-E 17mm f/4L. The amount of shift is ±12mm for both lenses. The image circle diameter for both lenses is an impressive 67.2mm. (The diagonal measurement of the full-frame 35mm format is only 43.2mm.)

The high-precision glass molded aspherical and UD glass lens elements and accurate aspherical GMo along with a large diameter in new TS-E lenses deliver outstanding image quality, high resolution and super-low distortion to all edges of the image. Each lens incorporates a new type of anti-reflection coating, Canon’s SubWavelength structure Coating (SWC) that continuously changes the refractive index on the lens surface via wedge-shaped structures more minute than wavelength of visible light. Canon’s SWC helps minimize flare and ghosting caused by bright light from large angles of incidence. The new TS-E lenses are the 2nd and 3rd Canon EF series lenses with SWC, following the EF 24mm f/1.4L II USM that was introduced in 2008.

Canon's TS-E 24mm f/3.5L II lens. (Photo Credit: Canon USA)

Canon's TS-E 24mm f/3.5L II lens. (Photo Credit: Canon USA)

Pricing and Availability
The TS-E 24mm f/3.5L II is expected to ship in May for an estimated retail price of $2,199.00. The TS-E 17mm f/4L is expected to ship in May for an estimated retail price of $2,499.00.

Written by jeremyparce

February 19, 2009 at 1:17 am

Making the Switch to a DSLR? Cameras to Consider

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If you’re planning to switch from a point-and-shoot camera to a digital SLR, then congratulations, it probably means you’re ready to get serious about photography.

DSLRs allow you tons more creative freedom than do point-and-shoot cameras. With the vast selection of lenses and lighting equipment, you can really start to control the way you make images.

There are many DSLRs to choose from and all of them offer various features that will appeal to different users. So, let’s first determine what kind of user you are.

User Profiles
In order to make this simple, I’m going to categorize users into three categories: family event photographers, hobbyists and students.

Family event photographers, as the name implies, utilize a camera mostly for special events: birthdays, holidays, vacations, etc. They need a camera that’s user friendly and relatively low priced.
Hobbyists are photographers who explore photography. They go beyond candid photos and snapshots and make composed photographs. The need a camera that allows more creative freedom and often look for mid-range priced cameras.
Students are photographers who either want to make photography a career or at least a serious part of their lives. They need a camera system that grows with them as they advance in photography.

With these categories in mind, let’s examine some entry-level DSLRs that can fit the bill for the various photographer categories.

Cameras for Family Event Photographers

  • Canon Rebel XS with 18-55mm IS Lens Kit: This is a great camera for the family photographer. It’s easy to use, relatively lightweight and at 10.1 megapixels, you can make great prints. Street value: Around $600 US.
  • Nikon D40 with NIKKOR 18-55mm Lens Kit: This camera features a 6.1-megapixel image sensor with easy-to-use controls all packaged in a very lightweight body – about 17 ounces. Street value: Around $500 US.
  • Olympus Evolt E-410 with 14-42mm and 40-150mm Lens Kit: With a 10-megapixel image sensor, a handy dust reduction system and a kit that contains two lenses, the Olympus Evolt E-410 is a great deal. The camera is easy to use and the controls are quite intuitive. Street value: Around $650 US.

Cameras for Hobbyists

  • Nikon D90 body only: Honestly, I would tell hobbyists to skip the Nikon D60 and D80 and go straight for the D90. It’s a great camera that will meet any challenge you throw at it. The D90 is built well, designed well, has a 12.3-megapixel image sensor and all the controls are very intuitive. Even if you never use the video capture mode, the D90 makes beautiful still images. Street value for body only: Around $1,000 US.
  • Canon EOS 40D body only: This camera has a 10.1-megapixel image sensor, Canon’s Integrated Cleaning System to help reduce dust on the image sensor and boasts a whopping 6.5 frames-per-second shooting speed. This is a fast little camera that will be a great tool for hobbyists, especially those who shoot sports and/or wildlife. Street value for body only: Around $1,100 US.

Cameras for Students

Students are a unique category. As a student, you have two choices: Either buy a camera listed for hobbyists in order to see how far you want to go in photography or if you’re absolutely CERTAIN you want to be a pro photographer, buy one of these cameras so you won’t need to upgrade later.

  • Nikon D300 body only: This cameras has it all – a 12.3-megapixel image sensor, 6 frames-per-second shooting speed that can bump to 8 fps with the optional battery pack, and a great ISO range with low noise in the higher ISOs. This is the camera that will get you through school and will work well in your early career. Street value for body only: About $1,800 US.
  • Canon EOS 50D body only: At 15.1 megapixels and 6.3 frames-per-second, this is a workhorse camera. Canon serves up some great cameras and this is one of them. You won’t be looking for an upgrade for this camera for quite some time. Street value for body only: About $1,400 US.
  • Olympus E-3: The Olympus E-3 is the flagship camera of the Olympus DSLR lineup. It’s a great camera built for heavy-duty use. It shoots fast – 1/8000 second is the highest shutter speed and has the ability to shoot 5 frames-per-second. Olympus also has a great lineup of lenses to compliment this camera. Street value for body only: Around $1,700 US.

Service Notice: EOS 5D: Main Mirror Detachment

This advisory was recently published on the Canon USA Website. In order to help viewers, I will publish service notices as often as possible. This notice is edited for size.

In rare instances, the main mirror of some EOS 5D Digital SLR cameras may detach due to deterioration in the strength of the adhesive. Accordingly, Canon would like to convey the details and our service policy concerning this phenomenon.

We [Canon USA] offer our sincerest apologies to those customers who have been inconvenienced by this issue. Canon always strives to provide the highest quality products to our customers and we will spare no effort in our quality management to make sure our customers can use our products with confidence. We hope our efforts will earn your understanding.

Phenomenon

The main mirror of the camera detaches and images cannot be viewed through the viewfinder.

Affected products
EOS 5D Digital SLR cameras whose main mirror has detached.

User Support
We will repair and reinforce the mirror portion of the affected products free of charge. If you own one of the affected products, please contact our Customer Support Center.

We appreciate your patience, and we offer our sincerest apologies to the customers using these products who have been inconvenienced by this issue.

This information is for residents of the United States and Puerto Rico only. If you do not reside in the USA or Puerto Rico, please contact the Canon Customer Support Center in your region.

Contact Information for Inquiries
Customer Support Center
1-866-422-2965 (toll free)
8:00 a.m. – Midnight, EST (M-F)
10:00 a.m. – 8:00 p.m., EST (Sat.)
Email: carecenter@cits.canon.com

Written by jeremyparce

February 15, 2009 at 8:24 pm

Equipment Profiles: Canon’s EF 50mm f/1.8 II lens

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Canon’s EF 50mm f/1.8 II lens is a perfect lens for any serious amateur photographer. This lens provides very sharp images in a lightweight design at an extremely affordable price.

Canon's EF 50mm f/1.8 II lens. (Photo Credit: Canon USA)

Canon's EF 50mm f/1.8 II lens. (Photo Credit: Canon USA)

Who Needs This Lens?
This lens needs to be in the bag of every serious amateur photographer. The lens that came with your camera, the “kit lens,” is most likely a lens at the lower end of the quality spectrum. This lens will allow you more creative freedom to explore photography with its fixed and super-fast f/1.8 maximum aperture.

Where Will I Use This Lens?
The wide aperture setting will really allow beginning photographers and advanced hobbyist the ability to achieve a shallow depth-of-field, thus giving portraits a professional look. Furthermore, with its f/1.8 maximum aperture, photographers are able to shoot quality images in low-light situations. This is a great all-purpose lens and with it, you’ll be able to capture sharp images.

The only downside to this lens is its construction. Although it’s lightweight, it feels a little too plastic. For the price, however, it’s a great way for beginners to get into a prime lens without hurting the wallet.

By the Numbers
Lens: Canon EF 50mm f/1.8 II
Lens Construction: 6 elements in 5 groups
Focusing: Auto and manual focus.
Weight: 4.6 ounces
Price: $85-$100 US

Written by jeremyparce

February 15, 2009 at 7:03 pm

Canon U.S.A. and Pro Football Hall of Fame Award Winners of the “Why Do You Love Football” Photo Contest

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

LAKE SUCCESS, N.Y. – Canon U.S.A., Inc., recently announced that Stuart Steele, 47, of Kansas and Ben Queen, 13, of West Virginia have been named the winners of the Adult and Teen Divisions of the Canon and Pro Football Hall of Fame “Why Do You Love Football?” photo challenge, respectively.

Each won a trip for four to attend Super Bowl XLIII in Tampa Bay, Fla. where their winning photos were displayed at the NFL Experience. Additionally, both have won a trip for four to the 2009 Pro Football Hall of Fame Enshrinement Celebration in August where their winning photos will be unveiled and on display for a full year in the Hall of Fame.

This is the fourth year of the nationwide photo contest in which one Grand Prize winner from each division was selected. Fans could enter their photos in two categories, “Action” and “Feature.” This photo contest allowed football and photography fans the opportunity to capture the passion and excitement of youth football by submitting photos of everything from a playful catch in the backyard to any youth, school or organized football game.

Queen’s photo, “The Longest Yard,” was captured during a Middle School game and features a single ball carrier dragging several defenders with others in hot pursuit. Much of Queen’s inspiration for photography can be directly credited to Canon Explorer of Light and Sports Illustrated photographer Peter Read Miller, whose personal Web site and NFL photo tips have helped Queen develop his abilities as a photographer.

Ben Queen via Canon's Media Department)

Ben Queen, 13, of West Virginia, won the Teen Division of the Canon and Pro Football Hall of Fame "Why Do You Love Football?" Photo Challenge. (Photo Credit: Ben Queen via Canon's Media Department)

“Year in and year out this photo contest has grown to become a valued part of Canon’s association with the National Football League,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The judging panel reviewed more than 10,000 entries and included former NFL quarterback Archie Manning along with some of the world’s top sports photographers including Peter Read Miller; 2007 and 2006 “Why Do You Love Football?” photo contest adult grand prize winner Diana Porter; Steve Apps of the Wisconsin State Journal; Scott Heckel of the Canton Repository; freelance photographer Dave Drapkin; and Tony Tomsic, a freelance sports photographer who has photographed every Super Bowl to-date.

The other finalists in the 2008 adult division included: Michelle Young, California; Scott Strine, New York; Jason Day, Michigan; Tom Manning, Virginia; Rich Barnes, New York; Scott Rohloff, Wisconsin; Regina Dunlavy, Indiana; Derek Johnson, Texas; Randy Owens, Texas; Robert DeForge, Michigan; Gary Jones, California; Cheryl Padget, Michigan; and Greg Kremer, Minnesota

The other finalists in the 2008 teen division included: Garreth Patterson, Alaska; Jessica Brown, Georgia; Quenton Rexroth, Pennsylvania (twice); Hailey Austin, Texas; Aaron Montes, Texas; Nam-My Le, Texas; Cody Tyler, Montana; Ryan Morris, California; Kristyn Russell, Kansas; Richard Gonzales, California; Samantha Cunningham, Texas; and Casey Jackson, Texas.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Canon Inc., is listed as one of Fortune’s Most Admired Companies in America and is on the 2008 BusinessWeek list of “Top 100 Brands.”

Written by jeremyparce

February 15, 2009 at 3:13 am

My Top Ad Picks: Canon ‘Awe’ Ad

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Even though posting this equals free advertising for Canon, I don’t care. I really enjoyed this ad and wanted to share it with you.

Canon USA"

Canon's "Awe" Ad. (Photo Credit: Canon USA"

Written by jeremyparce

February 15, 2009 at 12:37 am