BrickHouse Photo School

Tips, Tricks and Reviews for Photo Hobbyists

Posts Tagged ‘ideas

Great Ads Use Great Photography Part III

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I love advertising/commercial photography. It’s one of the most creative forms of photography there is and in today’s marketplace, advertising photographers have to be in fifth-gear all the time. While you may not be an ad shooter and may not even aspire to be, you can get some great ideas looking at the work. Here’s a look at some of my favorites.

virginradio1Product: Virgin Radio
Advertising Agency: zig
Photographer: Michael Graf
Tagline: Give your radio a reason to live

directv1Client: DirecTV Broadcast – This is for the first sport event DirecTV broadcast on HD, the Barcelona vs Real Madrid match in Ecuador.
Advertising Agency: La Facultad, Quito, Ecuador
Photographer: Ramiro Salazar

hondagoldwing1Product: Honda Goldwing
Advertising Agency: Reichl und Partner, Vienna, Austria
Photographer: Tim McPherson
Tagline: The new Goldwing. And what’s your favorite toy?

Picture Perfect!: National Park Foundation Announces 2008 Winners of the Share the Experience Photo Contest

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

The National Park Foundation (NPF) recently announced the 2008 winners of the Share the Experience Photo Contest, the official photo contest of America’s national parks and federal lands, sponsored by NPF in partnership with Olympus and the federal land management agencies. The photo contest encourages Americans to explore and experience the best of our country and share the experience with all Americans when they enter their souvenir photos online.

“We’ve been hosting this contest for nearly a decade and it has become an important way that we connect Americans to their parks and federal lands,” said Vin Cipolla, Vice Chairman of the National Park Foundation. “We’re proud to be working with Olympus and all the federal agencies to inspire Americans to discover our nation’s most treasured places.”

The winners of the 2008 Share the Experience Photo Contest are:

Grand Prize Winning Photo: Bosque Del Apache National Wildlife Refuge

Photographer: Mark Cromwell, Enid, OK

Grand Prize image by Mark Cromwell of Enid, OK.

Grand Prize image by Mark Cromwell of Enid, OK.

Mark Cromwell (60) has spent much of his life exploring the backcountry of America’s protected lands. His winning photo was taken during a bird-watching trek with his wife. Of his photo, Mark said, “The day I took this shot we were up before dawn to catch the morning light. A few cranes settled in shallow water in front of me and it was serendipity!” As the Grand Prize winner, Mark’s photo will grace the cover of the 2010 America the Beautiful – National Parks and Federal Recreation Lands Pass. He will also receive a trip to a National Park of his choice and an Olympus E-3 digital single lens reflex (DSLR) camera kit.

Second Place Winning Photo: Glen Canyon National Recreation Area
Photographer: Dan Sorenson, Glendale, AZ
Dan Sorensen (31) became passionate about photography at a young age with the support of his parents and a few disposable cameras. Of his winning photo Dan said, “A group of our friends rented a houseboat on Lake Powell. This photo was taken just as the sun was just about to dip behind the western walls of the canyon. My friends were frying up some striped bass around a campfire and breaking out acoustic guitars. Me, I was taking pictures.” As the second place winner, Dan will receive an Olympus E-520 DSLR kit.

Third Place Winning Photo: Rocky Mountain National Park
Photographer: Eric Feder, Aurora, CO
A retired school teacher, Eric Feder (42) and his wife have enjoyed traveling and taking pictures throughout the country. Of his winning photo of Rocky Mountain National Park, Eric said, “My photo is one of many I took as a bull elk was testing the waters. After the elk had drunk its fill, the magic was over, but the experience was ours to share.” As the third place winner, Eric will receive an Olympus SP-570 UZ.

Fourth Place Winning Photo: Golden Gate National Recreation Area
Photographer: Kuang-Yu Jen, San Francisco, CA
Kuang-Yu Jen (31) says her interest in photography stems from her appreciation of the natural world. Of her winning photo, Kuang-Yu said, “I had been trying to find some time to get away from the city to do some nature photography so I picked up my gear and headed across the Golden Gate Bridge to the Headlands. The sun, the clouds, and the light came together perfectly and allowed me to capture this spectacular moment.” As the fourth place winner, Kuang-Yu will receive an Olympus Stylus 1030 SW.

To view the 2008 winning photos and honorable mentions visit www.nationalparks.org/photocontest.

Sponsored by Olympus Imaging America Inc. and the National Park Foundation in partnership with the National Park Service, the Bureau of Land Management, the Bureau of Reclamation, the U.S. Fish and Wildlife Service and the U.S. Forest Service, the Share the Experience Photo Contest showcases the more than 500 million acres of Federal Lands and draws entries from all across the United States.

The 2009 Share the Experience Photo Contest will launch on May 4, 2009.

Great Ads Use Great Photography Part II

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I love advertising/commercial photography. It’s one of the most creative forms of photography there is and in today’s marketplace, advertising photographers have to be in fifth-gear all the time.

While you may not be an ad shooter and may not even aspire to be, you can get some great ideas looking at the work. Here’s a look at some of my favorites.


docwithoutborder
Client: Doctors Without Borders
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Photographer: Francesco Bozza
Published: November 2008
Tagline: We cannot wave the white flag. We need that, too.

stephensbrothers
Product: Stephens Brothers, London
Advertising Agency: ideas@work, Mumbai, India
Photographer: Tejal Patni
Tagline: Let’s just say, Prince William would approve … Impeccably English.

nikons60
Product: Nikon S60
Advertising Agency: Euro RSCG
Photographer: Jeremy Wong
Tagline: The Nikon S60. Detects up to 12 faces

Photo Critique 14: ‘Perfect Hideaway,’ by Adri O.

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I love critiquing photos. It’s the best way to learn and get new ideas for photo shoots. Today, we’re going to critique an image made by Adri, my friend in Venezuela.

"Perfect Hideaway," by Adri. O. of Venezuela

"Perfect Hideaway," by Adri. O. of Venezuela

General Overview:
Adri, I really enjoy this image. I can see this image being used for advertising. It has a nice, weathered look. I love the texture on the weathered beach chair and the way it compliments the texture of the rocks. I also like the use of color in this image. It’s a nice, soothing blue tone that helps tie in the beach chair, the ocean and the sky.
This is a nice image. Good job.

Improvements
Here are a few improvements I think will make the image better: First, I think the image would look better if the beach chair filled the entire bottom right corner of the image. I think this will help set the tone for the image a little better. I also think it would help tie in the blue in the chair, the blue in the sky and the blue in the sea a little more.

Cropping and some adjustments to the color saturation makes the image standout a little more. (Photo Credit: Adri O., with edit by Jeremy Schneider)

Cropping and some adjustments to the color saturation makes the image standout a little more. (Photo Credit: Adri O., with edit by Jeremy Schneider)

Secondly, I think the hotspot in the middle of the chair needs to be toned down just a little. Perhaps the use of a polarizing filter or a neutral density filter will help. If you don’t have a ND filter or a polarizer, then I would suggest a little editing in Photoshop help smooth out the blown highlights.

Finally, I think you should edit the photos so the colors pop a little more.

Adri, keep up the good work. Your portfolio is expanding.

Thanks for the submission, good luck and keep shooting!

If you would like to submit a photo for critique, e-mail us at submissions@brickhousephotoschool.com.

Written by jeremyparce

April 21, 2009 at 7:06 am

Jonathan Singer Photographs Flowers With a Heavenly Touch

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Jonathan Singer’s flower images have been called a marriage of art and science. Dr. Singer is a botanical photographic artist whose images of plant life is awe inspiring.

Jonathan Singer in front of his photograph of a Hippeastrum ‘Toscana,’ a new hybrid amaryllis. (Photo Credit: Howard Schatz via the artist’s Website)

Jonathan Singer in front of his photograph of a Hippeastrum ‘Toscana,’ a new hybrid amaryllis. (Photo Credit: Howard Schatz via the artist’s Website)

His credits include being named a consulting photographer to both the U.S. National Arboretum and the U.S. Botanical Gardens; a guest lecturer in photography at the NYU Tisch School of the Arts; and the first American photographer/artist to speak and have a handmade book accepted in the Swedish Royal Academy of Science.

Click here to view an interview with Singer offered by CBS News.

Written by jeremyparce

April 21, 2009 at 6:27 am

Enjoy the Everyday with Photography

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For all of you wandering about your home looking for photographic subjects take note: Trying photographing the everyday things in your life in a new way. Photographic subjects are everywhere. It just takes a little time and a lot of imagination to cull them out and make them shine.

Here are a few tips to help you out when there’s “nothing to shoot:”

  • Look to the Lawn: If you have a lawn, especially a landscaped one, then you may not have to go any further than your own property. Since spring has sprung in many places, now is a great opportunity to get outside and shoot. Flowers, insects, and decorative lawn ornaments make for nice subjects. Try different things, too. Trying getting close or shooting from different levels. Try arranging small compositions. Be creative!

    Try photographing flowers in black-and-white so you can focus on texture. (Photo Credit: Jeremy W. Schneider)

    Try photographing flowers in black-and-white so you can focus on texture. (Photo Credit: Jeremy W. Schneider)

  • Four-legged Friends: Pets always make good subjects. Sometimes they can be a little difficult but if you just sit down, eventually they will lose interest in you and your camera and go back to doing what they do best.

    Newton, my into everything Schnoodle, stops for a quick pose before destroying a tulip. (Photo Credit: Jeremy W. Schneider)

    Newton, my into everything Schnoodle, stops for a quick pose before destroying a tulip. (Photo Credit: Jeremy W. Schneider)

  • Clothing: Clothes? Sure. Why not? There are plenty of people who make a GOOD living photographing clothes and fashion so why not practice fashion photography yourself? If you have a willing model, it’s even better but you can still photograph clothing without a person. Try playing with lights and colors.

    Try photographing all types of clothes and accesories. Another tip: Hats make interesting subjects. (Photo Credit: Jeremy W. Schneider)

    Try photographing all types of clothes and accesories. Another tip: Hats make interesting subjects. (Photo Credit: Jeremy W. Schneider)

  • Musical Instruments: Have a piano or guitar around the house? If so, get creative and photograph someone playing. Better yet, make the instrument the subject and try to arrange it in creative ways.
  • Figurines: Still life images of figurines is especially interesting if you own a macro lens. Get close and make little portraits out of your little collectibles.

    Focus on the small things ... a figurine makes for an interesting photo. (Photo Credit: Jeremy W. Schneider)

    Focus on the small things ... a figurine makes for an interesting photo. (Photo Credit: Jeremy W. Schneider)

  • In the Kitchen: Look for items laying around in the kitchen. Try food photography or product photography. Try arranging little scenes and see what happens.

No matter what you may thing, there’s always an opportunity to hone your photographic skills and make images. It just takes a little creativity and some time. You never know … you might have some wall art just waiting.

Good luck and keep shooting!

Photo Critique 12: ‘Cousin,’ by Daniel M.

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I love critiquing photos. It’s the best way to learn and get new ideas for photo shoots. Today, we’re going to critique an image made by Daniel, my former student in Miami, Florida.

"Cousin," by Daniel M. of Miami, Florida

"Cousin," by Daniel M. of Miami, Florida

General Overview:
Danny, this is an overall nice image that has a postcard/advertising feel to it. You do a great job incorporating the subject and the background while at the same time keeping the subject apart from the background. I know it sounds strange that a subject can be both a PART of the background while SEPARATE from it, but it’s a technique used when you don’t want to lose the subject in the background but want the background to shine through as well.

This is a nice image. Good job.

Improvements
Here are a few improvements I think will make the image better: First, the people in the ocean need to be removed. Even though you’re using a shallow depth-of-field, I think they come out just a little too much and distract from the image.

The image with minor corrections. The person in the ocean is removed and the subject is more burned in. (Photo Credit: Daniel M. with edit by Jeremy W. Schneider)

The image with minor corrections. The person in the ocean is removed and the subject is more burned in. (Photo Credit: Daniel M. with edit by Jeremy W. Schneider)

Secondly, I think you need to burn in her face and body a little more. It’s just a little too underexposed.

Finally, I think you should remove a little bit of the stray hair. Some stray hairs makes the photo look whimsical. Too much and it’s distracting.

Danny, keep up the good work.

Thanks for the submission, good luck and keep shooting!

If you would like to submit a photo for critique, e-mail us at submissions@brickhousephotoschool.com.

Written by jeremyparce

April 17, 2009 at 7:35 am