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Technical Image Press Association honors Sigma Corporation’s new 18-250mm F3.5-6.3 DC OS HSM lens

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Sigma Corporation of America has received the award of Best Entry Level Lens by Technical Image Press Association for its newly available 18-250mm F3.5-6.3 DC OS HSM.

The 18-250mm F3.5-6.3 DC OS HSM, extended range zoom lens, currently available for Nikon and Canon mounts, incorporates Sigma’s exclusive technology, the Hybrid Optical Stabilizer, an anti-shake system providing image stabilization in both the camera body and the viewfinder. In addition to the unique OS system, this DC lens is a dedicated digital SLR camera lens suited for APS-C format, and incorporates Hyper Sonic Motor (HSM) functionality to ensure quiet and high speed auto focus (AF).

“Sigma’s new 18-250mm F3.5-6.3 DC OS HSM lens provides all levels of photographers with smooth zoom action, best-in-class image quality, and innovative OS technology,” said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. “We’re thrilled that the Technical Image Press Association has recognized our continued commitment to providing our customers with excellent products and unparalleled quality, at reasonable prices.”

The 18-250mm F3.5-6.3 DC OS HSM was selected for the TIPA award by a panel of 25 editors of leading European photography publications. Judges cited the lens’ exclusive optical stabilization (OS) system, along with four Special Low Dispersion (SLD) glass elements and three aspheric elements as key factors in their decision process, all of which they said ensure “high quality” results.

Each year, TIPA editors vote for the best photo and imaging products introduced in Europe during the previous 12 months. The judges consider innovation, the use of leading-edge technology, design and ergonomics, ease-of-use, and the price/performance ratio while making their decisions.

The lens has 13.8 times zoom ratio capabilities, exclusive to digital SLR, making it ideal for close-up photography. In addition, an inner focusing system eliminates front lens rotation, making it suitable for use with circular polarizing filters and the supplied petal-type hood.

The 18-250 F3.5-6.3 DC OS HSM is currently available for Nikon and Canon mounts for $800 MSRP in a number of stores nationwide. Within the next few months, the lens will be also be available in Sigma, as well as Sony and Pentax mounts, the first-ever optically stabilized lens offered for those manufacturers’ digital cameras.

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Trip Through the Canon Store: Wide-Angle Lenses

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A lens is a tool. Most people forget that for some reason but simply enough, a lens is a tool that we use to make an image. Like all tools, at the risk of overextending the analogy, the better the tool, the better the finished project.

In our last installment, we discussed the basic facts related to lenses and then looked at Canon’s ultra-wide zoom lenses. If you didn’t read that article, you really should because it explains the basic mechanics of how a lens works.

Today, we’re going to look at the company’s fixed focal length, wide-angle lenses. I have always been a fan of prime lenses. Prime lenses are defined as lenses with a fixed focal length versus zoom lenses which have a range of focal lengths. I like prime lenses because they are generally very well made and typically cost less than zoom lenses. I also like prime lenses because they typically have a larger maximum aperture than zooms and often weigh less than zoom lenses.

There are, however, advantages to using zoom lenses. Zooms obviously cover a broader focal range, thus eliminating the need to carry multiple lenses. If you purchase a zoom, I highly suggest buying one that has a fixed maximum aperture throughout the entire zoom range. Although more costly, they are worth the investment.

Canon’s Wide-Angle Lens Selection
Canon currently manufactures nine prime wide-angle lenses. Of the nine, one lens is a fisheye and three of the lenses are L-series.

EF 14mm f/2.8L II USM: This pro-series lens has an amazing 114-degree angle of view and is a perfect lens for architectural applications. The lens also features better optical elements that reduce problems in edge-to-edge sharpness. It is dust- and moisture-proof and the ultrasonic motor (that’s the USM designation) means you’ll get faster and more responsive autofocus. This lens isn’t cheap, though. Expect to pay between $2000-$2200 US for this pro-series lens.

EF 14mm f/2.8L II USM: This pro-series lens has an amazing 114-degree angle of view and is a perfect lens for architectural applications. The lens also features better optical elements that reduce problems in edge-to-edge sharpness. It is dust- and moisture-proof and the ultrasonic motor (that’s the USM designation) means you’ll get faster and more responsive autofocus. This lens isn’t cheap, though. Expect to pay between $2000-$2200 US for this pro-series lens.

Canon's EF 15mm f/2.8 Fisheye lens: If you’ve never seen images made with a fisheye lens, you’ve missed out. The fisheye lens has a 180-degree angle of view and barrel distortion giving the image a curved look. With its f/2.8 maximum aperture, this lens works well for photographing fast-action subjects and with its 8 inch minimum focus distance, you can get really close and really wide. This is a specialized lens and you probably won’t use it everyday. But when you need to give your images a different look, this is a go-to lens to have in your camera bag. The lens isn’t priced too bad, either. You can expect to find this lens for about $625-$725 US.

Canon's EF 15mm f/2.8 Fisheye lens: If you’ve never seen images made with a fisheye lens, you’ve missed out. The fisheye lens has a 180-degree angle of view and barrel distortion giving the image a curved look. With its f/2.8 maximum aperture, this lens works well for photographing fast-action subjects and with its 8 inch minimum focus distance, you can get really close and really wide. This is a specialized lens and you probably won’t use it everyday. But when you need to give your images a different look, this is a go-to lens to have in your camera bag. The lens isn’t priced too bad, either. You can expect to find this lens for about $625-$725 US.

EF 20mm f/2.8 USM: This is a nice lens to have if you need to get wide and maintain a big maximum aperture. Plus, this lens is fairly well priced. You can expect to pick one up for about $450 US.

EF 20mm f/2.8 USM: This is a nice lens to have if you need to get wide and maintain a big maximum aperture. Plus, this lens is fairly well priced. You can expect to pick one up for about $450 US.

EF 24mm f/1.4L II USM: This is one of my favorite wide-angle lenses. First of all, it produces needle-sharp images from corner-to-corner. Second, its ultra-fast f/1.4 maximum aperture is ideal for photojournalists who may be shooting in tight spaces with less-than-ideal lighting. Also, this lens offers extremely pleasing bokeh (the out-of-focus, soft blur when using a shallow depth of field). The ultrasonic motor allows for highly responsive and quiet autofocus. Again, being a pro-series lens, the EF 24mm f/1.4L II USM isn’t cheap. Expect to pay between $1700-$1800 US.

EF 24mm f/1.4L II USM: This is one of my favorite wide-angle lenses. First of all, it produces needle-sharp images from corner-to-corner. Second, its ultra-fast f/1.4 maximum aperture is ideal for photojournalists who may be shooting in tight spaces with less-than-ideal lighting. Also, this lens offers extremely pleasing bokeh (the out-of-focus, soft blur when using a shallow depth of field). The ultrasonic motor allows for highly responsive and quiet autofocus. Again, being a pro-series lens, the EF 24mm f/1.4L II USM isn’t cheap. Expect to pay between $1700-$1800 US.

EF 24mm f/2.8: This lens is really ideal for students interested in photography but not ready - or able - to make a huge financial investment. The lens has a fast maximum aperture of f/2.8 and a great focal length to get into wide-angle photography. It has a minimum focus distance of 10 inches, which lets you get fairly close to your subject. You can pick this lens up for about $310 US.

EF 24mm f/2.8: This lens is really ideal for students interested in photography but not ready - or able - to make a huge financial investment. The lens has a fast maximum aperture of f/2.8 and a great focal length to get into wide-angle photography. It has a minimum focus distance of 10 inches, which lets you get fairly close to your subject. You can pick this lens up for about $310 US.

EF 28mm f/2.8: This lens is considered a good standard wide-angle lens. It’s a nice walk around lens because its both lightweight (185g) and offers a nice focal length for general photographic work. Again, this isn’t an expensive lens. You can find one for about $200 US.

EF 28mm f/2.8: This lens is considered a good standard wide-angle lens. It’s a nice walk around lens because its both lightweight (185g) and offers a nice focal length for general photographic work. Again, this isn’t an expensive lens. You can find one for about $200 US.

EF 35mm f/1.4L USM: This is another great lens I enjoy using. It has a super fast maximum aperture of f/1.4 and is a really well-made lens. For those of you who don’t own a full frame camera, which many Canon digital cameras have a 1.6x magnification ratio, this lens is a really nice portrait lens because it gives you an actual focal length of 56mm. The bokeh effect of this lens is also aesthetically pleasing. Like most pro, L-series lenses, this one isn’t too cheap. Expect to part with $1200-$1400 US for this lens.

EF 35mm f/1.4L USM: This is another great lens I enjoy using. It has a super fast maximum aperture of f/1.4 and is a really well-made lens. For those of you who don’t own a full frame camera, which many Canon digital cameras have a 1.6x magnification ratio, this lens is a really nice portrait lens because it gives you an actual focal length of 56mm. The bokeh effect of this lens is also aesthetically pleasing. Like most pro, L-series lenses, this one isn’t too cheap. Expect to part with $1200-$1400 US for this lens.

EF 35mm f/2: This is a less-priced lens that still offers the 35mm focal length and a fast aperture. Although it’s not as solidly built as the EF 35 f/1.4L USM lens, it still offers the photographer a compact, lightweight and relatively low-cost lens. You can purchase this lens for about $300 US.

EF 35mm f/2: This is a less-priced lens that still offers the 35mm focal length and a fast aperture. Although it’s not as solidly built as the EF 35 f/1.4L USM lens, it still offers the photographer a compact, lightweight and relatively low-cost lens. You can purchase this lens for about $300 US.

EF 28mm f/1.8 USM: A nice all-around lens, this model offers a super fast maximum aperture and sharp edge-to-edge images across the aperture range. A good student lens, you can purchase this model for about $450 US.

EF 28mm f/1.8 USM: A nice all-around lens, this model offers a super fast maximum aperture and sharp edge-to-edge images across the aperture range. A good student lens, you can purchase this model for about $450 US.

Sample image from the Canon EF 14mm f/2.8L II USM lens. (Photo Credit: Image from Canon)

Sample image from the Canon EF 14mm f/2.8L II USM lens. (Photo Credit: Image from Canon)

For our next installment, we’ll discuss Canon’s standard and medium telephoto prime lenses. Good luck and keep shooting!

Sample image from the Canon EF 24mm f/1.4L II USM lens. (Photo Credit: Image from Canon)

Sample image from the Canon EF 24mm f/1.4L II USM lens. (Photo Credit: Image from Canon)

Sample image from the Canon's EF 15mm f/2.8 Fisheye lens. (Photo Credit: Image from Canon)

Sample image from the Canon's EF 15mm f/2.8 Fisheye lens. (Photo Credit: Image from Canon)

Trip Through the Canon Store: Ultra-Wide Zoom Lenses

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A lens is a tool. Most people forget that for some reason but simply enough, a lens is a tool that we use to make an image. Like all tools, at the risk of overextending the analogy, the better the tool, the better the finished project. I hear from people asking about lenses and I spend some time trying to explain them. I will go into great detail about lenses in future posts but for the sake of time, let’s make a few things clear:

  • Lenses are Measured in Focal Length: The focal length is the definition of how strongly an optic system focuses (converges) or diffuses (diverges) light. The focal length is measured, as a rule, in millimeters and it is the measurement from the optical center of the lens to the focal point on the image sensor (or film).
  • Focal Lengths Based on 35mm Film Standards: With the popularity of 35mm cameras, the focal length is based on that measurement. IF you have a camera that has a image sensor smaller than a 35mm camera’s film surface, which most digital camera image sensors ARE smaller than film, there is a multiplier you must use. For instance, the image sensor on a Canon EOS Rebel XS is 22.2mm x 14.8mm. The dimensions of 35mm film is 35mm wide (actually, it’s 36mm wide but you have to take in consideration spacing between the frames and room for the perforations). So, the EOS Rebel XS in our scenario has a magnification rate of about 1.6x.
  • Do the Math: So if you purchase a 20mm lens, it would be at 20mm on a film camera or 20mm x 1.6 or 32mm – in case you don’t want to do the math – on a digital camera.
  • This is Photography, Not Math. Why is it Important?: Well, simply put, if your camera has a magnification ratio, then you’re not getting as wide of an angle as you want. Let’s say you really want a 14mm lens because you’re shooting wide landscapes or large groups. OK, but your camera has a 1.5x magnification factor. So, you’re really getting a 21mm lens.
  • What are the Alternatives: Camera and lens manufacturers have settled the problem for the most part. They have made “full-frame” sensors that are close enough to the size of 35mm film that the magnification ratio has little impact. Secondly, these companies have also made “digital specific” lenses that already calculate the magnification ratio into the millimeter measurement. For instance, the Canon 5D Mark II is full frame, so if you buy a lens, you’re going to get the focal length as measured for film. Also, Nikon makes full-frame cameras (called FX format), which includes the D3 and D700 plus they make DX format (digital specific) lenses, which already account for the magnification.

Enough with the math, right? Just remember, unless you’re buying a digital-specific lens or your camera is full frame, the focal length of you lens is multiplied by the magnification factor.

Aperture Settings
Professional grade cameras, for the most part, have a fixed aperture value versus a variable aperture. Fixed aperture lenses have a constant maximum aperture throughout the zoom range. A variable aperture lens changes its maximum aperture in regards to the zoom. For instance, a 28-70mm f/4-f/5.6 lens means at 28mms, the maximum aperture is f/4 whereas at the high-end of the zoom range (70mm) the maximum aperture has reduced to f/5.6.

Variable aperture lenses are not normally as well constructed as the fixed aperture counterparts. The advantages, however, tend to be less weight and lower cost. Remember, the aperture value effects the depth-of-field you can achieve.

Canon’s Ultra-Wide Lenses
Canon makes three ultra-wide lenses: the EF 16-35mm f/2.8L II USM; the EF-S 10-22mm f/3.5-4.5 USM; and the EF 17-40mm f/4L USM.

16to35

The Canon EF 16-35mm f/2.8L II USM

10to22

The Canon EF-S 10-22mm f/3.5-4.5 USM

17to40

The Canon EF 17-40mm f/4L USM

EF 16-35mm f/2.8L II USM
This pro-level lens (Canon’s professional lenses typically have the “L” designation) is perfect for those who need wide angle capabilities and a big maximum aperture. On any Canon digital that does not have full frame, this lens will give you the focal length equivalent of a 26-56mm lens while still retaining the f/2.8 aperture value. This lens is ideal for photojournalists, landscape photographers and wedding photographers who shoot big groups in often poorly lit churches. It’s a relatively heavy lens (640 grams) mainly because it needs big glass for the fast shutter. The ultrasonic motor (that’s the USM designation) delivers fast and silent autofocusing. This isn’t a cheap lens, either. Expect to pay nearly $1500-$1900 US for this piece of glass. Is it worth it? Depends. If you’re interested in photojournalism or documentary photography or have a goal of becoming a wedding photographer, then yes. This piece of glass will be around to stay.

EF-S 10-22mm f/3.5-4.5 USM
This consumer-grade lens is designed specifically for Canon digital cameras that LACK full frame sensors, so basically most Canon cameras (You can tell by the EF-S designation that it’s for digital specific cameras). This lens is the equivalent to a 16-35mm zoom lens. This is also a variable aperture lens, meaning the biggest aperture setting is f/3.5 at 10mm and at 22mm it’s f/4.5. It’s a little more than half the weight of the EF 16-35mm f/2.8L II USM (385 grams). This lens will not, however, cost as much. You can find this lens for about $750-$850 US.

EF 17-40mm f/4L USM
The last lens on our ultra-wide zoom lens list is the EF 17-40mm f/4L USM. Think of this lens as the compromise lens between the high-priced EF 16-35mm f/2.8L II USM and the consumer-grade EF-S 10-22mm f/3.5-4.5 USM. This is still a pro series (L series) lens and still offers a great wide angle zoom range. For cameras that are not full framed, this is the focal length equivalent of a 27-64mm lens while still retaining the fast (but not real fast) f/4 maximum aperture. I like this lens and use it often. I find it to be a high-quality lens for a relatively low price. You can purchase this lens for about $700-$850 US. While not as wide as the 10-22mm lens mentioned above, I’ve never found myself too limited by its focal length. I highly recommend this lens as a good “walking around lens” because its range is going to work for a variety of assignments.

In the next installment, we’ll discuss Canon’s wide angle prime lenses.

Good luck and keep shooting!

Nikon Introduces Versatile Ultra Wide-Angle 10-24mm DX-Format Nikkor Lens

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Nikon Inc. today announced the next addition to the expansive NIKKOR lineup with the new AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens, giving photographers the opportunity to capture a unique perspective in a variety of shooting environments. Compact and lightweight, the new 2.4x zoom DX-NIKKOR lens offers a focal length of 10 to 24mm, creating a picture angle ranging from 109-degrees to 61-degrees
(FX-format equivalent of 15-36mm) making it ideal for a variety of applications including restrictive interiors, architecture and sweeping landscapes.
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“The development and release of the 10-24mm f/ 3.5-4.5 DX-NIKKOR lens continues Nikon’s tradition of providing expertly engineered tools for photographers to realize their unique creative vision,” said Edward Fasano, General Manager for marketing, SLR Systems Products at Nikon Inc. “The ultra wide-angle 10-24mm lens offers DX-format digital SLR shooters the outstanding performance for which NIKKOR optics are well-known and the opportunity to capture dramatic perspectives that only wide-angle lenses can achieve.”

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens offers an array of versatile Nikon technologies, including Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance. An advanced optical formula, featuring two extra-low dispersion (ED) glass and three aspherical lens elements renders stunning images while minimizing distortion, a common problem with ultra wide-angle lenses.

A rounded diaphragm opening, combined with the seven-blade aperture, contributes to the 10-24mm lens’ ability to capture images with soft background effects, referred to by experienced photographers as the “bokeh.” Additionally, the new DX-NIKKOR lens offers the user two focus modes; manual and automatic and features an M/A mode that allows the photographer to quickly switch between the two modes. Both use an internal focusing (IF) design that enhances AF speed and eliminates lens barrel rotation and changes to lens barrel length during focusing.

Fully compatible with Nikon’s complete line of DX-format digital SLR cameras – including the D300, D90, D60, D40 and the newly announced D5000 – the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens enables photographers to broaden their view in new and interesting ways. FX-format shooters can also benefit from the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED, as Nikon’s FX-format cameras – the D3X, D3, and D700 – will automatically apply the DX-Crop Mode when shooting.

The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED will be available at Nikon authorized dealers beginning May 2009 at an estimated selling price of $899.95. For more information, please visit www.nikonusa.com.

Sigma Corporation Honored in Professional Photographer’s Hot One Awards

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider for some of the world’s most impressive lines of lenses, cameras and flashes, has been awarded the prestigious Professional Photographer’s Hot One Award, in recognition of its superior quality telephoto zoom lens, the Sigma APO 200-500mm F2.8 / 400-1000mm F5.6 EX DG.
hotone_winner_logo
The magazine’s editors said the competition’s judges picked the Sigma APO 200-500mm, in “record time,” while citing the telephoto lens’ “status as the only 500mm zoom with a constant f/2.8 maximum aperture.” They also noted its motorized zoom and autofocus, and its compatibility with 35mm, full-frame DSLRs and APS-C type digital cameras.

“We’re extremely honored to be included in these prestigious awards,” said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. “Professional Photographer serves as the ultimate, go-to guide for countless photographers looking for insight and reviews on newly released products, and we’re thrilled that Sigma’s continued commitment to quality products that help perfect the way photographers work has been recognized.”

The tenth anniversary Professional Photographer’s Hot One Awards, which honors the year’s best photography products, drew the largest number of submissions ever for 2009, according to Jeff Kent, Hot One Awards editor at Professional Photographer magazine.

“Every year, we talk about the Hot One Awards getting bigger and better. That trend continued this year, but in a more pronounced fashion,” said Kent. “The Awards took a huge step up in size, logging more than 350 entries by 180 companies. The 56 categories were more competitive than we’ve ever seen before. Winning an award in this year’s competition was no small feat. The 2009 Hot One winners truly represent the best and brightest in today’s professional photography market.”
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Designed to create outstanding image expression with various types of photography, the Sigma APO 200-500mm F2.8 / 400-1000mm F5.6 EX DG, the world’s first lens to offer an f/2.8 aperture at 500mm focal length, utilizes both SLD (Special Low Dispersion) glass and three ELD (Extraordinary Low Dispersion) glass elements to provide excellent correction capabilities for all types of aberrations. Additional features for this lens include super multi-layer coating, which reduces flare and ghosting, and provides high image quality from the extremely large aperture. The lens hood, designed exclusively for this lens, blocks out extraneous light that can interfere with photo quality.

The Sigma APO 200-500mm f/2.8 EX DG incorporates an integrated Li-ion battery BP-21, used to power the zooming and AF operation, and provides the photographer with a convenient, built-in LCD panel, allowing focusing distances and focal lengths to easily be viewed. This lens is available in Sigma, Canon, and Nikon mounts, and is priced at $34,000 MSRP.

Written by jeremyparce

April 1, 2009 at 10:19 pm

Sigma’s Super Zoom

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This Website is intended for photo-newbies, photo hobbyists and students and I try to include information that is relevant to that audience. But Sigma’s APO 200-500mm f/2.8 / 400-1000mm f/5.6 lens is way too cool to not mention.

With a price tag of $34,000 MSRP – yes, thirty-four THOUSAND dollars- it’s a lens out of reach for most hobbyists. Heck, it’s out of reach for most professionals too. So, why would someone want this lens?
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Because sports and wildlife photographers often need a long-range zoom lens and with a f/2.8 maximum aperture at 500mm, this lens is hard to beat.

According to the Sigma Website, this ultra telephoto zoom lens can be used to create amazing image expression with various types of photography such as astrophotography, portraits, wildlife, sports. Special Low Dispersion glass and three Extraordinary Low Dispersion glass elements provide excellent correction for all type of aberrations. The super multi-layer coating reduces flare and ghosting and provides high image quality from the extremely large aperture. The lens hood, designed exclusively for this lens, blocks out extraneous light. A 72mm filter can be inserted at the rear of the lens, and a circular polarizing filter can be used in situ thanks to the ingenious internal rotation mechanism. The dedicated Li-ion battery BP-21 is used to power the zooming and AF operation. This battery is built in the lens barrel. For the convenience of the photographer, focusing distances and focal lengths can be viewed on the lens’ built-in LCD panel.

I guess we can all start saving our pennies now for this high-quality, well-made lens. Good luck and keep shooting!

Panasonic Expands Its Lumix Micro G System

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Las Vegas, NV – Panasonic recently introduced two new lenses for its LUMIX G Micro System – the innovative digital interchangeable lens camera system – the LUMIX G VARIO HD 14-140mm/F4-5.8 ASPH./MEGA O.I.S. and the LUMIX G VARIO 7-14mm/F4 ASPH. Both lenses are compatible with the newly announced LUMIX DMC-GH1 digital camera, which can record High Definition (HD) AVCHD 1080/24p video, and its award-winning sister camera, the LUMIX DMC-G1 digital camera.
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“Panasonic is excited and proud to expand our LUMIX G Micro System – with the addition of these two new Micro Four Thirds lenses, as well as the LUMIX DMC-GH1, which can record superb High Definition video,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “We firmly believe that consumers of all skill levels can benefit from the advanced features we are able to pack into these new compact lenses and camera bodies.”

The new LUMIX G VARIO HD 14-140mm/F4-5.8 ASPH./MEGA O.I.S., available as part of the kit with the DMC-GH1, or separately, incorporates an inner focus direct-drive linear motor for focusing.  This allows fast and accurate contrast auto focus (AF) to operate smoothly and silently – a necessity for video recording.  Adopting the Micro Four Thirds System standard, the new LUMIX G VARIO HD 14-140mm/F4-5.8 ASPH./MEGA O.I.S. offers a long zoom of 14-140mm (35mm camera equivalent: 28-280mm), suitable for a wide range of shooting situations – from scenery to portraits to telephoto shots – all possible with a compact and lightweight lens.

The LUMIX G VARIO HD 14-140mm/F4-5.8 ASPH./MEGA O.I.S. uses four aspherical lenses and two ED lenses to achieves dramatic downsizing – despite its powerful 10x optical zoom – and still minimizes distortion and chromatic aberration. Panasonic’s Mega O.I.S. (Optical Image Stabilization) is incorporated in the lens, making it easy to shoot clear shots even in telephoto shooting or in low-light situations – as this feature minimizes blur caused by hand shake.

Panasonic’s other new lens, the ultra-wide-angle zoom interchangeable lens LUMIX G VARIO 7-14mm/F4 ASPH features an astonishingly wide-angle zoom range of 7-14mm (35mm camera equivalent: 14-28mm). Its compact and lightweight size makes it easy for users to carry while they are on the go. Taking advantage of its 114-degree wide-angle view, users can fit more subjects in a frame – even when the shooting distance is limited, for example, while shooting indoors. This expansive view gives users great flexibility and a rich perspective when shooting photos or video.

The high-performing, yet lightweight LUMIX G VARIO 7-14mm/F4 ASPH. achieves its compact size by incorporating two aspherical lenses and four ED lenses in a unit of 16 elements in 12 groups. The resolution of the images is high, even at its wide-end and features F4 brightness through its entire zoom range thanks to a large diameter glass-molded lens embedded within the body.

When both of these news lenses are mounted on the LUMIX DMC-GH1, users can take advantage of the advanced contrast AF system including Face Recognition, offering a variety of convenient and fun shooting. Seven aperture blades give the aperture a rounded shape that, when shooting at a larger aperture, produces an attractive smoothness in out-of-focus areas. Featuring highly-durable metal mounts, the new lenses use multicoated lens elements to reduce ghosting and flares, helping to deliver a positive user-experience – whether shooting HD videos or taking beautiful digital photos. For more information, please visit http://www.panasonic.com/lumix.

Written by jeremyparce

March 9, 2009 at 1:05 pm