BrickHouse Photo School

Tips, Tricks and Reviews for Photo Hobbyists

Posts Tagged ‘medium format photography

Hasselblad Wins Third Award in Three Months

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Hasselblad has won the Technical Image Press Association’s TIPA award – one of the photo industry’s most prestigious awards worldwide – for “Best Medium-Format D-System in 2009,” making it the third honor bestowed on the company this year. In January, the H3DII-50 won Professional Photographer’s coveted Hot One Award. Earlier this month, the camera was named Product of the Year at Russia’s Photoforum 2009.
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As announced on TIPA’s Website,  on April 17, editors of 25 renowned photography magazines from 11 European countries honored the Hasselblad H3D system, when they convened this week in Budapest, Hungary, to select the industry’s top European imaging products from the past 12 months.

In making its choice, the TIPA jury said, “Hasselblad’s H3DII-50 is the first camera to feature Kodak’s 50 megapixel sensor, measuring 36x48mm and twice the physical size of the largest 35mm DSLR sensors. The H3DII-50 provides full 48mm coverage and has been designed to provide an ideal solution for any photographer who demands both creative flexibility and ultimate image quality and resolution.”

In a secret vote for the best photographic and imaging products introduced in Europe during the past year, TIPA editors took into account innovation, the use of leading-edge technology, the design and ergonomics of the products, and their ease of use and price/performance ratio.

Christian Poulsen, CEO of Hasselblad, commented: “Hasselblad is again proud to accept this prestigious award. This honor demonstrates Hasselblad’s vision of providing the world’s best photographers with the most advanced camera system, enabling them to create the world’s best images. With H3DII-50, new components including the HCD 35-90mm zoom lens, HTS 1.5 Tilt & Shift Adaptor, and Phocus software, Hasselblad is helping photographers break creative barriers and achieve image quality that was not possible even six months ago.”

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Success of Mamiya DL28 Spawns Bigger Brother

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

The successful introduction of the Mamiya DL28, in addition to requests from professional photographers throughout the U.S., has prompted Mamiya America to announce the next level in high-end digital camera systems – the Mamiya DL33.
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“In the world of medium format digital photography, many photographers have to choose between price and performance,” states Jeff Karp, Mamiya Product Marketing Manager. “The new Mamiya DL33 Digital Camera System offers the best of both worlds by providing medium format performance at a price that serious photographers can afford.”

The Mamiya DL33 Digital Camera System offers professional features and benefits that are not found in other camera systems. For example, even though the DL33’s resolution is an impressive 33 megapixels, its large sensor allows a pixel size of 7.2 microns. At 36 x 48mm, the DL33’s sensor is twice the size of full frame DSLR cameras. Larger pixels also produce images with unmatched richness and color accuracy, smooth, subtle transitions from tone to tone and striking highlight and shadow detail. In addition, the larger format produces images with a more three-dimensional look. The 3.5-inch touch screen, the largest in the industry, offers a bright, high-contrast display ideal for outdoor or indoor work.

The DL33 combines the professionally proven Mamiya 645AFD III camera system with the innovative 33 megapixel Aptus-II 7 Digital Back from Leaf. Together they work as an integral unit with an intuitive ease that virtually any photographer will appreciate. The 645AFD III body has a new coreless motor for faster, more accurate autofocusing and an enhanced interface system that provides total communication between the camera, lens and digital back.

With 16-bit capture, 12-stop dynamic range and an ISO range of 50-800, the Mamiya DL33 is a full-featured professional digital solution. The 33 MP back produces a huge 67Mb RAW file that can be converted into jpegs, 8-bit or 16-bit tiff files (a 16-bit tiff file is 190 Mb). Files of this quality deliver the information needed for striking enlargements of virtually any size. And for those times when you can’t get close enough to your subject, you’ll have the confidence to crop a small portion of the image without a noticeable loss in quality.

In addition to using the included Leaf Capture 11.2 software, you can also open Leaf RAW files with commonly used programs including Adobe Photoshop CS3/4 (with the latest version of ACR software), Lightroom 2 and Apple Aperture 2.

“Many digital photographers are realizing that they need the increased performance that only medium format can offer,” says Karp. “That’s why Mamiya is continuing to receive requests for higher resolution digital systems. With the new Mamiya DL33, we can satisfy their demands today.”

During the months of April and May, customers who purchase a Mamiya DL33 will receive a FREE AF 55mm f2.8 or AF 150mm f3.5 lens directly from Mamiya (an $1100 value).

The Mamiya DL33 will be available April 2009. MAP price is $19,999.