BrickHouse Photo School

Tips, Tricks and Reviews for Photo Hobbyists

Posts Tagged ‘Medium Format

Hasselblad Wins Third Award in Three Months

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Hasselblad has won the Technical Image Press Association’s TIPA award – one of the photo industry’s most prestigious awards worldwide – for “Best Medium-Format D-System in 2009,” making it the third honor bestowed on the company this year. In January, the H3DII-50 won Professional Photographer’s coveted Hot One Award. Earlier this month, the camera was named Product of the Year at Russia’s Photoforum 2009.
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As announced on TIPA’s Website,  on April 17, editors of 25 renowned photography magazines from 11 European countries honored the Hasselblad H3D system, when they convened this week in Budapest, Hungary, to select the industry’s top European imaging products from the past 12 months.

In making its choice, the TIPA jury said, “Hasselblad’s H3DII-50 is the first camera to feature Kodak’s 50 megapixel sensor, measuring 36x48mm and twice the physical size of the largest 35mm DSLR sensors. The H3DII-50 provides full 48mm coverage and has been designed to provide an ideal solution for any photographer who demands both creative flexibility and ultimate image quality and resolution.”

In a secret vote for the best photographic and imaging products introduced in Europe during the past year, TIPA editors took into account innovation, the use of leading-edge technology, the design and ergonomics of the products, and their ease of use and price/performance ratio.

Christian Poulsen, CEO of Hasselblad, commented: “Hasselblad is again proud to accept this prestigious award. This honor demonstrates Hasselblad’s vision of providing the world’s best photographers with the most advanced camera system, enabling them to create the world’s best images. With H3DII-50, new components including the HCD 35-90mm zoom lens, HTS 1.5 Tilt & Shift Adaptor, and Phocus software, Hasselblad is helping photographers break creative barriers and achieve image quality that was not possible even six months ago.”

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Success of Mamiya DL28 Spawns Bigger Brother

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

The successful introduction of the Mamiya DL28, in addition to requests from professional photographers throughout the U.S., has prompted Mamiya America to announce the next level in high-end digital camera systems – the Mamiya DL33.
mamiya
“In the world of medium format digital photography, many photographers have to choose between price and performance,” states Jeff Karp, Mamiya Product Marketing Manager. “The new Mamiya DL33 Digital Camera System offers the best of both worlds by providing medium format performance at a price that serious photographers can afford.”

The Mamiya DL33 Digital Camera System offers professional features and benefits that are not found in other camera systems. For example, even though the DL33’s resolution is an impressive 33 megapixels, its large sensor allows a pixel size of 7.2 microns. At 36 x 48mm, the DL33’s sensor is twice the size of full frame DSLR cameras. Larger pixels also produce images with unmatched richness and color accuracy, smooth, subtle transitions from tone to tone and striking highlight and shadow detail. In addition, the larger format produces images with a more three-dimensional look. The 3.5-inch touch screen, the largest in the industry, offers a bright, high-contrast display ideal for outdoor or indoor work.

The DL33 combines the professionally proven Mamiya 645AFD III camera system with the innovative 33 megapixel Aptus-II 7 Digital Back from Leaf. Together they work as an integral unit with an intuitive ease that virtually any photographer will appreciate. The 645AFD III body has a new coreless motor for faster, more accurate autofocusing and an enhanced interface system that provides total communication between the camera, lens and digital back.

With 16-bit capture, 12-stop dynamic range and an ISO range of 50-800, the Mamiya DL33 is a full-featured professional digital solution. The 33 MP back produces a huge 67Mb RAW file that can be converted into jpegs, 8-bit or 16-bit tiff files (a 16-bit tiff file is 190 Mb). Files of this quality deliver the information needed for striking enlargements of virtually any size. And for those times when you can’t get close enough to your subject, you’ll have the confidence to crop a small portion of the image without a noticeable loss in quality.

In addition to using the included Leaf Capture 11.2 software, you can also open Leaf RAW files with commonly used programs including Adobe Photoshop CS3/4 (with the latest version of ACR software), Lightroom 2 and Apple Aperture 2.

“Many digital photographers are realizing that they need the increased performance that only medium format can offer,” says Karp. “That’s why Mamiya is continuing to receive requests for higher resolution digital systems. With the new Mamiya DL33, we can satisfy their demands today.”

During the months of April and May, customers who purchase a Mamiya DL33 will receive a FREE AF 55mm f2.8 or AF 150mm f3.5 lens directly from Mamiya (an $1100 value).

The Mamiya DL33 will be available April 2009. MAP price is $19,999.

Calumet and Hasselblad Team up on Sales of Integrated High-end Digital Cameras and Backs

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Calumet Photographic, with its 29 retail locations across the US and Europe, Internet and direct sales specialists, has become the world-wide leading supplier of digital backs and medium format digital cameras.
Customers have grown to appreciate and respect many of Calumet’s unique advantages, such as skilled and experienced sales associates, a wide range of demo and rental equipment, installation services, and extensive after-sales support.

However, the market has changed significantly in the past two years. Camera platforms and systems have evolved and vigorous price reductions have increased affordability. From Calumet’s perspective, Hasselblad has actively influenced consumers with its decisions and has clearly become the market and technology leader.

For Calumet in the USA, this means an increased focus on distributing Hasselblad high-end products. To this end, all Calumet stores have increased stock levels substantially with demo and rental equipment. Currently, all retail locations offer Hasselblad H3DII cameras with 31-, 39- and 50-megapixel backs in their rental departments.

Jack Showalter, President of Hasselblad USA, and Calumet CEO David Drew are in full agreement that excellent service and high-quality products are essential to generating success. Networking retail stores, rental equipment, demo facilities, and installation services is absolutely key in today’s market.

Written by jeremyparce

March 10, 2009 at 3:30 pm

Hasselblad H3DII-50 Wins ‘Hot One’ Award

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

The 10th annual Hot One Awards, which drew more than 325 product entries from 180 companies, has announced that the Hasselblad H3DII-50 earned the coveted 2009 Professional Photographer “Hot One Award” for Medium-Format Digital Camera System in the magazine’s largest-ever competition.

Hot One Award 2009
Since 2000, the Hot One Awards have provided Professional Photographer magazine’s readership with a selection of the newest, most innovative products. The panel of 18 judges – independent, professional photographers selected for their expertise and knowledge – know what to look for in the products they want. Judges made their selections based on overall quality, innovation, design, performance, and value for the price. According to Professional Photographer, the Hasselblad H3DII-50 is one of the 60 photographic products that represent photography’s best new products for professional application.

According to Professional Photgrapher magazine, the Hasselblad H3DII-50, armed with a Kodak 50-megapixel 36x48mm sensor, edged out strong competition from Leaf, Mamiya, and Phase One to win the Medium-format Digital Camera System category.

The H3DII-50 combines the features of an integrated DSLR with a large-sensor format, more than twice the size of typical 35mm-style DSLR sensors. This fourth-generation H-system camera sports improved functionality, better sensor cooling, a more intuitive user interface, and a bright, 3-inch display. Photographers can choose an eye-level or waist-level viewfinder, and combine automated and tilt-shift functions for excellent versatility.

The H3DII-50 is compatible with a range of HC and HCD lenses. MSRP: $27,995 US. For more information on the award-winning H3DII-50, visit www.hasselblad.com.

Written by jeremyparce

March 10, 2009 at 11:30 am

Mamiya Announces New Medium Format Digital Camera System

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I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

Elmsford, NY – In medium format digital photography, price and performance are usually at opposite ends of the digital spectrum. Normally you have to pay more – a lot more – for better quality, performance and features, certainly for the latest technology. The new Mamiya DL28 Digital Camera System totally changes that way of thinking.

The Mamiya DL28 Digital Camera System offers professional features and benefits found in much more expensive cameras. For example, even though the DL28’s resolution is an impressive 28 megapixels, its large sensor allows a pixel size of 7.2 microns, producing images with unmatched richness and color accuracy, low noise, and striking highlight and shadow detail. Its 3.5-inch (diagonal) screen is the largest in the industry and offers a bright, high-contrast touch screen that is ideal for outdoor or indoor work.

Mamiya DL28 Digital Camera System. (Photo Credit: Mamiya)

Mamiya DL28 Digital Camera System. (Photo Credit: Mamiya)

The DL28 marries the professionally proven Mamiya camera system to the innovative 28 megapixel Aptus-II 6 Digital Back from Leaf – a system capable of unrivaled performance, image quality and value. The 645AFD III body has a new coreless motor for faster, more accurate autofocusing and an enhanced interface system that provides total communication between the camera, lens and digital back. The 645AFD III and Leaf Aptus-II 6 Digital Back work as an integral unit so you’ll never miss the action.

With 16-bit capture, 12 stop dynamic range and an ISO range of 50-800, the Mamiya DL28 is a full featured professional digital solution that allows photographers to focus on creating the image and not worrying about the technology. The 28 MP back provides raw files of 53Mb, and 16 bit TIFF files in excess of 159 Mb – ensuring that you’ll have the information needed for virtually any size reproduction.

Compact flash media storage makes it easy to shoot untethered on location or in the studio. You can also use the included firewire cable and Leaf Capture 11.2 software to shoot directly to your computer. And the latest Leaf Capture software allows other people – in the field or in the studio – to view your creativity on their iPhones as you continue shooting

The Mamiya DL28 has an estimated price of $14,999.

Written by jeremyparce

February 20, 2009 at 5:07 pm