Entry-Level Digital SLR From Olympus Debuts Mother’s Day Weekend

I will often publish media releases related to photography on this blog in order to help keep you informed. These media releases are created by the respective companies. I edit the releases for space as needed.

CENTER VALLEY, Pa. – Olympus announces its new entry-level digital single lens reflex (DSLR) camera, which is small in size and powerful in creativity. The new E-450 continues the E-400 series’ heritage of a small and portable design, powerful features, and ease of use for any skill level, including first time digital camera users. Thanks to Art Filters pioneered with the E-30 and E-620, the E-450 provides consumers with the creative freedom to capture their images in new fun and exciting ways.

The three Art Filters – Pop Art, Pin Hole and Soft Focus – bring greater creativity and freestyle experimentation to the new E-450. The creative filters were first introduced in Olympus’ E-30 prosumer DSLR earlier this year, and now enable consumers to express themselves and capture it all – limited only by their imagination. The E-450 offers the 10-megapixel imager and other features from the E-420.

The new camera also provides heavyweight technologies, including a bigger, more viewable 2.7-inch LCD and fast consumer-friendly On-Screen Autofocus, Face Detection, Shadow Adjustment Technology and Perfect Shot Preview to get the most out of the Live View experience. Additionally, when it comes to Live View, not all LCDs are created equal. At 2.7-inches, the portable E-450 LCD is large enough for users to compose and review images without squinting. The small camera’s LCD is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience. These innovative technologies include:

• On-Screen Autofocus works as seamlessly as a point-and-shoot to display subjects in focus on the LCD the instant the shutter is pressed half way;

• Face Detection Technology targets and locks on up to eight faces to ensure they are in focus and crystal clear for amazing portraits;

• New and Improved HyperCrystal II Technology delivers twice the contrast and better viewing in extreme lighting conditions, a broader range of color detail, and a wider angle of view on the LCD so you and your friends can see it up to 176 degrees off-center;

• Shadow Adjustment Technology captures detail in the bright areas of a frame and opens up detail in the shadows that other cameras would render too dark or underexposed; and

• Perfect Shot Preview enables you to view and select your favorite effect right on the LCD, and see how the image will look before you even capture it, so you know that what you see is what you get.

Olympus is scheduled to launch the E-450 DSLR on leading multimedia retailer QVC Saturday, May 9.

“We are thrilled to debut the much-anticipated Olympus E-450,” said Rob Ellerstein, director of electronics merchandising for QVC. “Thanks to our strong relationship with Olympus, we are not only offering the most innovative new products but we are also giving our customers the opportunity to order them before they hit stores.”

The product will be widely available in the U.S. and Canada in July.

The Live View Experience
Olympus was the first to bring Live View to a consumer DSLR (the E-330 in 2006), and Live View has revolutionized DSLR photography. Anyone who has photographed young children knows that you get the best reactions when you hold the camera away from your face and maintain eye contact and an engaging smile. If you have tried to take photos high above the heads in a crowd or low near the ground, you will appreciate that it is easier to use the LCD screen than to climb a ladder or lie on the ground.

The E-450 solves these problems with its Live View LCD, which enables photographers to easily and comfortably hold the camera at angles that could not be reached by using the optical viewfinder alone. The E-450’s Live View autofocus functionality now simplifies the process by working just like a point and shoot. By simply pressing the shutter button halfway, your subjects come into focus on the LCD, so when the perfect moment occurs it is easy to capture sharp images.

Bright Day or Deep Shadow, Never Miss a Detail
Shooting scenes with shadows can be tricky because of the extreme contrast between dark and bright areas. The E-450 addresses this challenge with Shadow Adjustment Technology that compensates for extreme contrast when shadow areas are underexposed and lack visible detail. Now users can preview and capture images with the same fine contrast they see with their own eyes.

Preview All the Possibilities
With 18 pre-set scene-select modes for every imaginable shooting scenario and full manual controls, the E-450 offers a world of possibilities to photographers. Additionally, Perfect Shot Preview enables users to preview and select various photographic effects on a live, multi-window screen on the LCD before snapping the shot. This feature shows photographers what their images will look like beforehand under various settings, ensuring that they capture exactly what they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as exposure compensation, white balance and metering.

Enlarge Your Photos
Capturing, enlarging and displaying amazing images on your wall is a snap thanks to the E-450’s 10 million pixels for high-resolution photos. The 10-megapixel sensor gives users the flexibility to enlarge prints to the sizes supported by many of today’s printers, or crop the image to print only a part of the image that is important to them. The high-performance Live MOS image sensor in the E-450 delivers excellent dynamic range for accurate color fidelity and a state-of-the-art image processor dramatically reduces noise and captures fine image details in the highlight and shadow areas.

TruePic III+ for Image Clarity & Speed
Olympus’ TruePic III+ Image Processor produces crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III+ also lowers image noise by one step to reduce graininess in images shot at higher ISO settings, enabling great results in low-light situations.

Worried about missing the winning goal at the soccer game? The image processor on the E-450 enables it to shoot up to 3.5 frames per second in sequential shooting mode, which means that photographers will be able to capture fast-paced action as it happens.

Dust Reduction System for Spot-Free Images
Life moves too fast to spend time worrying about dust ruining your images. Olympus’ proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. This results in beautiful images free from dust spots, which could ruin or be distracting on an image.

Media Versatility
Accepting both CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the E-450 provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

Wireless Flash Capability
If you decide to venture into the arena of advanced lighting, the E-450 is ready to meet the challenge. The E-450 is compatible with the Olympus FL-50R and FL-36R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the E-450, wireless multi-flash photography is possible. The E-450 can control up to three wireless flash groups independently, with several flash units per group.

Availability
The Olympus E-450 DSLR will be available in July 2009. It includes E-450 Body, ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens, ED 40-150mm f4.0/5.6 Zuiko Digital Zoom Lens, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Warranty Card.

U.S. Pricing
E-450 Two-Lens Kit Estimated Street Price: $699.99