BrickHouse Photo School

Tips, Tricks and Reviews for Photo Hobbyists

Posts Tagged ‘photographic composition

Great Ads Use Great Photography Part III

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I love advertising/commercial photography. It’s one of the most creative forms of photography there is and in today’s marketplace, advertising photographers have to be in fifth-gear all the time. While you may not be an ad shooter and may not even aspire to be, you can get some great ideas looking at the work. Here’s a look at some of my favorites.

virginradio1Product: Virgin Radio
Advertising Agency: zig
Photographer: Michael Graf
Tagline: Give your radio a reason to live

directv1Client: DirecTV Broadcast – This is for the first sport event DirecTV broadcast on HD, the Barcelona vs Real Madrid match in Ecuador.
Advertising Agency: La Facultad, Quito, Ecuador
Photographer: Ramiro Salazar

hondagoldwing1Product: Honda Goldwing
Advertising Agency: Reichl und Partner, Vienna, Austria
Photographer: Tim McPherson
Tagline: The new Goldwing. And what’s your favorite toy?

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Great Ads Use Great Photography Part II

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I love advertising/commercial photography. It’s one of the most creative forms of photography there is and in today’s marketplace, advertising photographers have to be in fifth-gear all the time.

While you may not be an ad shooter and may not even aspire to be, you can get some great ideas looking at the work. Here’s a look at some of my favorites.


docwithoutborder
Client: Doctors Without Borders
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Photographer: Francesco Bozza
Published: November 2008
Tagline: We cannot wave the white flag. We need that, too.

stephensbrothers
Product: Stephens Brothers, London
Advertising Agency: ideas@work, Mumbai, India
Photographer: Tejal Patni
Tagline: Let’s just say, Prince William would approve … Impeccably English.

nikons60
Product: Nikon S60
Advertising Agency: Euro RSCG
Photographer: Jeremy Wong
Tagline: The Nikon S60. Detects up to 12 faces

Jonathan Singer Photographs Flowers With a Heavenly Touch

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Jonathan Singer’s flower images have been called a marriage of art and science. Dr. Singer is a botanical photographic artist whose images of plant life is awe inspiring.

Jonathan Singer in front of his photograph of a Hippeastrum ‘Toscana,’ a new hybrid amaryllis. (Photo Credit: Howard Schatz via the artist’s Website)

Jonathan Singer in front of his photograph of a Hippeastrum ‘Toscana,’ a new hybrid amaryllis. (Photo Credit: Howard Schatz via the artist’s Website)

His credits include being named a consulting photographer to both the U.S. National Arboretum and the U.S. Botanical Gardens; a guest lecturer in photography at the NYU Tisch School of the Arts; and the first American photographer/artist to speak and have a handmade book accepted in the Swedish Royal Academy of Science.

Click here to view an interview with Singer offered by CBS News.

Written by jeremyparce

April 21, 2009 at 6:27 am

Enjoy the Everyday with Photography

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For all of you wandering about your home looking for photographic subjects take note: Trying photographing the everyday things in your life in a new way. Photographic subjects are everywhere. It just takes a little time and a lot of imagination to cull them out and make them shine.

Here are a few tips to help you out when there’s “nothing to shoot:”

  • Look to the Lawn: If you have a lawn, especially a landscaped one, then you may not have to go any further than your own property. Since spring has sprung in many places, now is a great opportunity to get outside and shoot. Flowers, insects, and decorative lawn ornaments make for nice subjects. Try different things, too. Trying getting close or shooting from different levels. Try arranging small compositions. Be creative!

    Try photographing flowers in black-and-white so you can focus on texture. (Photo Credit: Jeremy W. Schneider)

    Try photographing flowers in black-and-white so you can focus on texture. (Photo Credit: Jeremy W. Schneider)

  • Four-legged Friends: Pets always make good subjects. Sometimes they can be a little difficult but if you just sit down, eventually they will lose interest in you and your camera and go back to doing what they do best.

    Newton, my into everything Schnoodle, stops for a quick pose before destroying a tulip. (Photo Credit: Jeremy W. Schneider)

    Newton, my into everything Schnoodle, stops for a quick pose before destroying a tulip. (Photo Credit: Jeremy W. Schneider)

  • Clothing: Clothes? Sure. Why not? There are plenty of people who make a GOOD living photographing clothes and fashion so why not practice fashion photography yourself? If you have a willing model, it’s even better but you can still photograph clothing without a person. Try playing with lights and colors.

    Try photographing all types of clothes and accesories. Another tip: Hats make interesting subjects. (Photo Credit: Jeremy W. Schneider)

    Try photographing all types of clothes and accesories. Another tip: Hats make interesting subjects. (Photo Credit: Jeremy W. Schneider)

  • Musical Instruments: Have a piano or guitar around the house? If so, get creative and photograph someone playing. Better yet, make the instrument the subject and try to arrange it in creative ways.
  • Figurines: Still life images of figurines is especially interesting if you own a macro lens. Get close and make little portraits out of your little collectibles.

    Focus on the small things ... a figurine makes for an interesting photo. (Photo Credit: Jeremy W. Schneider)

    Focus on the small things ... a figurine makes for an interesting photo. (Photo Credit: Jeremy W. Schneider)

  • In the Kitchen: Look for items laying around in the kitchen. Try food photography or product photography. Try arranging little scenes and see what happens.

No matter what you may thing, there’s always an opportunity to hone your photographic skills and make images. It just takes a little creativity and some time. You never know … you might have some wall art just waiting.

Good luck and keep shooting!

Trip Through the Canon Store: Wide-Angle Lenses

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A lens is a tool. Most people forget that for some reason but simply enough, a lens is a tool that we use to make an image. Like all tools, at the risk of overextending the analogy, the better the tool, the better the finished project.

In our last installment, we discussed the basic facts related to lenses and then looked at Canon’s ultra-wide zoom lenses. If you didn’t read that article, you really should because it explains the basic mechanics of how a lens works.

Today, we’re going to look at the company’s fixed focal length, wide-angle lenses. I have always been a fan of prime lenses. Prime lenses are defined as lenses with a fixed focal length versus zoom lenses which have a range of focal lengths. I like prime lenses because they are generally very well made and typically cost less than zoom lenses. I also like prime lenses because they typically have a larger maximum aperture than zooms and often weigh less than zoom lenses.

There are, however, advantages to using zoom lenses. Zooms obviously cover a broader focal range, thus eliminating the need to carry multiple lenses. If you purchase a zoom, I highly suggest buying one that has a fixed maximum aperture throughout the entire zoom range. Although more costly, they are worth the investment.

Canon’s Wide-Angle Lens Selection
Canon currently manufactures nine prime wide-angle lenses. Of the nine, one lens is a fisheye and three of the lenses are L-series.

EF 14mm f/2.8L II USM: This pro-series lens has an amazing 114-degree angle of view and is a perfect lens for architectural applications. The lens also features better optical elements that reduce problems in edge-to-edge sharpness. It is dust- and moisture-proof and the ultrasonic motor (that’s the USM designation) means you’ll get faster and more responsive autofocus. This lens isn’t cheap, though. Expect to pay between $2000-$2200 US for this pro-series lens.

EF 14mm f/2.8L II USM: This pro-series lens has an amazing 114-degree angle of view and is a perfect lens for architectural applications. The lens also features better optical elements that reduce problems in edge-to-edge sharpness. It is dust- and moisture-proof and the ultrasonic motor (that’s the USM designation) means you’ll get faster and more responsive autofocus. This lens isn’t cheap, though. Expect to pay between $2000-$2200 US for this pro-series lens.

Canon's EF 15mm f/2.8 Fisheye lens: If you’ve never seen images made with a fisheye lens, you’ve missed out. The fisheye lens has a 180-degree angle of view and barrel distortion giving the image a curved look. With its f/2.8 maximum aperture, this lens works well for photographing fast-action subjects and with its 8 inch minimum focus distance, you can get really close and really wide. This is a specialized lens and you probably won’t use it everyday. But when you need to give your images a different look, this is a go-to lens to have in your camera bag. The lens isn’t priced too bad, either. You can expect to find this lens for about $625-$725 US.

Canon's EF 15mm f/2.8 Fisheye lens: If you’ve never seen images made with a fisheye lens, you’ve missed out. The fisheye lens has a 180-degree angle of view and barrel distortion giving the image a curved look. With its f/2.8 maximum aperture, this lens works well for photographing fast-action subjects and with its 8 inch minimum focus distance, you can get really close and really wide. This is a specialized lens and you probably won’t use it everyday. But when you need to give your images a different look, this is a go-to lens to have in your camera bag. The lens isn’t priced too bad, either. You can expect to find this lens for about $625-$725 US.

EF 20mm f/2.8 USM: This is a nice lens to have if you need to get wide and maintain a big maximum aperture. Plus, this lens is fairly well priced. You can expect to pick one up for about $450 US.

EF 20mm f/2.8 USM: This is a nice lens to have if you need to get wide and maintain a big maximum aperture. Plus, this lens is fairly well priced. You can expect to pick one up for about $450 US.

EF 24mm f/1.4L II USM: This is one of my favorite wide-angle lenses. First of all, it produces needle-sharp images from corner-to-corner. Second, its ultra-fast f/1.4 maximum aperture is ideal for photojournalists who may be shooting in tight spaces with less-than-ideal lighting. Also, this lens offers extremely pleasing bokeh (the out-of-focus, soft blur when using a shallow depth of field). The ultrasonic motor allows for highly responsive and quiet autofocus. Again, being a pro-series lens, the EF 24mm f/1.4L II USM isn’t cheap. Expect to pay between $1700-$1800 US.

EF 24mm f/1.4L II USM: This is one of my favorite wide-angle lenses. First of all, it produces needle-sharp images from corner-to-corner. Second, its ultra-fast f/1.4 maximum aperture is ideal for photojournalists who may be shooting in tight spaces with less-than-ideal lighting. Also, this lens offers extremely pleasing bokeh (the out-of-focus, soft blur when using a shallow depth of field). The ultrasonic motor allows for highly responsive and quiet autofocus. Again, being a pro-series lens, the EF 24mm f/1.4L II USM isn’t cheap. Expect to pay between $1700-$1800 US.

EF 24mm f/2.8: This lens is really ideal for students interested in photography but not ready - or able - to make a huge financial investment. The lens has a fast maximum aperture of f/2.8 and a great focal length to get into wide-angle photography. It has a minimum focus distance of 10 inches, which lets you get fairly close to your subject. You can pick this lens up for about $310 US.

EF 24mm f/2.8: This lens is really ideal for students interested in photography but not ready - or able - to make a huge financial investment. The lens has a fast maximum aperture of f/2.8 and a great focal length to get into wide-angle photography. It has a minimum focus distance of 10 inches, which lets you get fairly close to your subject. You can pick this lens up for about $310 US.

EF 28mm f/2.8: This lens is considered a good standard wide-angle lens. It’s a nice walk around lens because its both lightweight (185g) and offers a nice focal length for general photographic work. Again, this isn’t an expensive lens. You can find one for about $200 US.

EF 28mm f/2.8: This lens is considered a good standard wide-angle lens. It’s a nice walk around lens because its both lightweight (185g) and offers a nice focal length for general photographic work. Again, this isn’t an expensive lens. You can find one for about $200 US.

EF 35mm f/1.4L USM: This is another great lens I enjoy using. It has a super fast maximum aperture of f/1.4 and is a really well-made lens. For those of you who don’t own a full frame camera, which many Canon digital cameras have a 1.6x magnification ratio, this lens is a really nice portrait lens because it gives you an actual focal length of 56mm. The bokeh effect of this lens is also aesthetically pleasing. Like most pro, L-series lenses, this one isn’t too cheap. Expect to part with $1200-$1400 US for this lens.

EF 35mm f/1.4L USM: This is another great lens I enjoy using. It has a super fast maximum aperture of f/1.4 and is a really well-made lens. For those of you who don’t own a full frame camera, which many Canon digital cameras have a 1.6x magnification ratio, this lens is a really nice portrait lens because it gives you an actual focal length of 56mm. The bokeh effect of this lens is also aesthetically pleasing. Like most pro, L-series lenses, this one isn’t too cheap. Expect to part with $1200-$1400 US for this lens.

EF 35mm f/2: This is a less-priced lens that still offers the 35mm focal length and a fast aperture. Although it’s not as solidly built as the EF 35 f/1.4L USM lens, it still offers the photographer a compact, lightweight and relatively low-cost lens. You can purchase this lens for about $300 US.

EF 35mm f/2: This is a less-priced lens that still offers the 35mm focal length and a fast aperture. Although it’s not as solidly built as the EF 35 f/1.4L USM lens, it still offers the photographer a compact, lightweight and relatively low-cost lens. You can purchase this lens for about $300 US.

EF 28mm f/1.8 USM: A nice all-around lens, this model offers a super fast maximum aperture and sharp edge-to-edge images across the aperture range. A good student lens, you can purchase this model for about $450 US.

EF 28mm f/1.8 USM: A nice all-around lens, this model offers a super fast maximum aperture and sharp edge-to-edge images across the aperture range. A good student lens, you can purchase this model for about $450 US.

Sample image from the Canon EF 14mm f/2.8L II USM lens. (Photo Credit: Image from Canon)

Sample image from the Canon EF 14mm f/2.8L II USM lens. (Photo Credit: Image from Canon)

For our next installment, we’ll discuss Canon’s standard and medium telephoto prime lenses. Good luck and keep shooting!

Sample image from the Canon EF 24mm f/1.4L II USM lens. (Photo Credit: Image from Canon)

Sample image from the Canon EF 24mm f/1.4L II USM lens. (Photo Credit: Image from Canon)

Sample image from the Canon's EF 15mm f/2.8 Fisheye lens. (Photo Credit: Image from Canon)

Sample image from the Canon's EF 15mm f/2.8 Fisheye lens. (Photo Credit: Image from Canon)

Great Ads Use Great Photography

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I love advertising/commercial photography. It’s one of the most creative forms of photography there is and in today’s marketplace, advertising photographers have to be in fifth-gear all the time.

While you may not be an ad shooter and may not even aspire to be, you can get some great ideas looking at the work. Here’s a look at some of my favorites.

tylenolad
Product: Tylenol
Advertising Agency: Vale Euro RSCG, México DF, México
Photographer: Juan Salvarredy
Published: December 2008
Tagline: There are some questions that are such a headache.

dramaminead
Product: Dramamine
Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
Tagline: Go around the world without the world moving you around.

sonyad

Product: Sony Alpha900 DSLR
Advertising Agency: Sparkfury Creative Consultants, Singapore
Photographer: TEO Studio
Published: August 2008
Tagline: Capture the truth with a 24.6 megapixel Alpha900

Sports Photography Isn’t Always About the Action

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Sports photography seems to be one of the more frequent topics I am asked about and for good reason. Many parents have children who participate in athletics and being active parents, they want to capture their child’s activities in photographs.

While lacking much action, this photo would be acceptable to hang on any wall or e-mail to relatives. Without the proper gear, sports photography - especially capturing action - is tough. So, work within the limits of your gear. (Photo Credit: Jeremy W. Schneider)

While lacking much action, this photo would be acceptable to hang on any wall or e-mail to relatives. Without the proper gear, sports photography - especially capturing action - is tough. So, work within the limits of your gear. (Photo Credit: Jeremy W. Schneider)

Unfortunately, these parents lack the photographic equipment (a basic sports photography setup for pros would set you back more than $10,000 not to mention the experience and training it takes to make good sports images) so these parent/photographers become discouraged because the images they have are not the Sports Illustrated-quality images they envisioned.

Sometimes the quiet moments of sports helps express emotion without the action. This photo was taken at a track & field event in Mesa, Arizona. (Photo Credit: Jeremy W. Schneider)

Sometimes the quiet moments of sports helps express emotion without the action. This photo was taken at a track & field event in Mesa, Arizona. (Photo Credit: Jeremy W. Schneider)

There are some options. First, I guess you could buy the equipment, enroll in some classes and start working hard to become good at sports photography. The second option is to hire a photographer to photograph your child’s sporting events – it’s not cheap, but you should get some high-quality results or, finally, you can do yourself but within the limits of your current gear.

If you lack a telephoto lens and a camera that will capture images at a high frames-per-second rate (above 5 fps would be best) there are still things you can do to help capture images worthy of hanging on the walls or e-mailing relatives.

Predicting Action
First, you can attempt to predict the action. If you know where the subject is going to be you can prefocus on that area and make an image when the player/subject enters the frame. It takes a lot of trial-and-error but it is possible. If you’re using a DSLR or an extremely high-end point-and-shoot camera, this may be a good technique to try.

Waiting for Breaks in the Action
You can make good images during breaks in the action. For instance, when the coach is talking to players, during a water break or when there’s a timeout. Let me advise this, however. If a player is injured, it’s common courtesy among photographers to put down the camera.

Good luck and keep shooting!